As part of the biggest transformation in decades, the pioneering ATUK programme has set out a blueprint for moving power and decision-making across the country, getting closer to our audiences to better reflect, represent and serve all parts of the UK.
The key pillars for achieving this are:
- Investing in local creative economies beyond London to improve talent development
- A renewed focus on partnerships to build skills and talent across the creative landscape
- Creating more opportunity by moving jobs across the country
- Improving local and national portrayal
- Delivering value to audiences across the UK
- Generating a wider economic impact with 大象传媒 investment
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Published March 2021