大象传媒 and UK universities launch major partnership to unlock potential of data
大象传媒 Research & Development has announced a five-year research partnership with eight UK universities to unlock the potential of data in the media.
This partnership will help us break new ground and ensure we continue giving audiences the very best in public service broadcasting well into the future
The Data Science Research Partnership will be at the forefront of machine learning in the media industry, helping create a more personal 大象传媒 that can inform, educate and entertain in new ways.
The partnership brings together industry experts from across the 大象传媒 and world-leading UK data scientists from the Universities of Bristol, Manchester, Edinburgh and Surrey, Imperial College London, Queen Mary University of London, Ulster University and University College London.
The partnership will also collaborate with media and technology organisations from across the UK, Europe and internationally on a range of projects. These will focus on the following four areas, all combining anonymised 大象传媒 data with cutting-edge algorithms and analytics. The aim is to create a body of research, insights and prototypes that can start making a real impact on the 大象传媒 and its audiences.
- Understanding audiences: Use data to better understand what audiences want from the 大象传媒, why they want it, and what impact these programmes or services have on them
- Understanding content: Explore what machine learning can teach the 大象传媒 about its programmes and services, and what it stands to gain from it
- Curation and personalisation: Create a more personal 大象传媒, designing tools and algorithms to help programme makers with editorial and commissioning decisions
- Content of the future: Design future audience experiences, based on 大象传媒 R&D’s object-based broadcasting concept, and new forms of data journalism
Alongside this will be a range of educational opportunities to help the 大象传媒 and its staff improve the skills they’ll need in a data-driven future. This will include tailored courses ranging from entry-level to advanced, MSc Data Science apprenticeships, and secondments between the 大象传媒 and all the research partners.
Matthew Postgate, the 大象传媒’s Chief Technology and Product Officer, says: “The 大象传媒 has always been at its best when it combines creativity with technology. As we reinvent the 大象传媒, we can see the opportunities that data and machine learning are opening up for us, our creative talent and our audiences. This partnership will help us break new ground and ensure we continue giving audiences the very best in public service broadcasting well into the future.”
Samantha Chadwick, Head of Partnerships, 大象传媒 R&D, says: “Machine learning is going to play an increasingly important role in the world. Together with our partners and funding bodies, we want to apply these advances in data science to the media industry and make a real difference to people’s lives. The partnership will also train a new generation of data scientists on real media problems to create new audience experiences that don’t even exist yet.”
DT