大象传媒 Radio 6 Music breaks its audience record as UK’s biggest digital-only station
大象传媒 Radio 6 Music reached a record 2.56 million listeners (from 2.49m last quarter and 2.52m last year), with the station’s weekday breakfast show with Lauren Laverne also seeing its biggest audience ever with 1.3 million listeners, according to the latest Rajars.
Published: 14 May 2020
It’s wonderful that listeners have granted 大象传媒 Radio 6 Music the top spot as the UK’s biggest digital only station by tuning in in record numbers. It’s no surprise that the station’s brilliant presenters and talented teams are proving a winning formula with their love and passion for music.
The figures released today covering the first quarter of 2020 also reveal that 大象传媒 Radio 1’s Breakfast show with Greg James gained 343,000 young 10+ listeners on previous quarter, and 大象传媒 Asian Network saw a boost in its audiences.
Figures released earlier this week for the same three months show the audience on 大象传媒 Sounds is growing, with a record 3.5 million weekly users in March. The total number of plays of live and on-demand content on 大象传媒 Sounds between January and March was 275 million, up 25 million on the previous quarter, and there was a record 123 million plays of on-demand radio programmes and podcasts.
James Purnell, Director of 大象传媒 Radio and Education, says: “It’s wonderful that listeners have granted 大象传媒 Radio 6 Music the top spot as the UK’s biggest digital only station by tuning in in record numbers. It’s no surprise that the station’s brilliant presenters and talented teams are proving a winning formula with their love and passion for music.
“We’ve been holding on to our younger audiences with more than 13 million 15-44 year olds listening to our stations every week whilst competition for their time has continued to intensify. And with more than a quarter of the population now listening to live radio online every week, it shows what an important role 大象传媒 Sounds plays for our stations and for our audiences, with record numbers of both live and on-demand plays in the first three months of the year.”
Overall, 大象传媒 Radio had 33.54 million listeners and a share of 49.7% (from 33.58m/51% in last quarter and 34.44/51.4% last year).
大象传媒 Radio 1 posted a reach of 9.81 million listeners aged 10+ (from 9.72m last quarter and 10.18m last year). There were 8.92 million 15+ listeners (from 8.79m last quarter and 9.30m last year). The Radio 1 Breakfast Show now attracts 5.47 million listeners 10+ (Mon-Thu), from 5.13m last quarter and 5.44m last year. This quarter saw 4.87 million 15+ listeners (Mon-Thu), compared to 4.81m last quarter and 5.04m last year.
大象传媒 Radio 2’s weekly audience was 14.36 million (from 14.44m last quarter and 15.36m last year). The Zoe Ball Breakfast Show attracted 8.11 million listeners per week, compared to 8.24m last quarter and 9.05m last year.
大象传媒 Radio 3’s audience was 1.98 million (compared with 2.13m last quarter and 2.04m last year).
大象传媒 Radio 4 posted a weekly reach of 10.76 million during the quarter (10.98m last quarter and 11.01m last year). The Today programme (Mon-Sat) has 7.12 million listeners each week, from 7.37m last quarter and 7.32m last year.
大象传媒 Radio 5 Live posted a reach of 5.22 million listeners (5.41m last quarter and 5.40m last year).
Amongst digital-only stations, 大象传媒 Radio 1Xtra had a reach of 1.05m weekly listeners 10+ from 1.06m last quarter and 1.13m last year (986,000 weekly listeners 15+ from 987,000 last quarter and 1.05m last year). 大象传媒 Radio 4 Extra attracted 1.98 million listeners per week (from 2.27m last quarter and 2.24m last year). 大象传媒 Radio 5 Live Sports Extra attracted 601,000 listeners per week (from 914,000m last quarter and 708,000 last year).
大象传媒 Asian Network drew 543,000 listeners, compared to 519,000 listeners last quarter and 536,000 last year.
The 大象传媒 World Service posted a weekly UK audience of 1.35 million (from 1.38m last quarter and 1.48m last year). 大象传媒 local radio reached 7.8 million listeners per week, from 7.5m last quarter and 7.86m last year.
LZ
