大象传媒

Headlines

• Last night’s Closing Ceremony peaked at 26.3m at 21.35 across 大象传媒 One, 大象传媒 HD (3D) and Red Button Olympics 1.

Audience figures

• The audience average on 大象传媒 One throughout the programme from 2100-0020 was 22.9m (peak 26m)
• This was an audience share of 81%
• Record audience figures for an Olympics Closing Ceremony, the previous high was Barcelona 1992 with an average audience 11m, 47% share (21:00-2250). 15 min peak of 11.5m - no 5 min peak available.

Coverage highlights for yesterday

• Boxing gold for GB’s Anthony Joshua – 4.7m across 大象传媒 One and RB Olympics 3 at 3.30pm

• Sliver in the modern pentathlon for Samantha Murray – 6.6m saw her cross the line on 大象传媒 One and RB Olympics 4 at 6.10pm

Note: All peak data is 5 mins and all data includes HD unless otherwise stated.

Danny Cohen, Controller, 大象传媒 One, says: "It has been an absolute privilege to broadcast the London 2012 Olympics on 大象传媒 One. It's been a phenomenal Games and Team GB's amazing achievements have helped draw huge audiences to 大象传媒 One and put the channel right at the heart of the action. We've had fantastic feedback about the quality of the 大象传媒's coverage and all the teams involved deserve huge thanks and praise."

SB/DL