大象传媒

The trial coverage will be broadcast via the 大象传媒’s HD Channel and will include:

• The Opening Ceremony
• The Closing Ceremony
• The Men’s 100m final
• A highlights package at the end of each day

The free-to-air broadcast of these events in 3D will be available to anyone who has access to a 3D TV set and to HD Channels, regardless of which digital TV provider they use.

This is one of a small number of 3D TV editorial experiments the 大象传媒 is currently undertaking, on behalf of licence payers. The 大象传媒 broadcast in 3D for the first time last year when it showed the Men’s and Ladies’ Finals of the 2011 Wimbledon Championships via the 大象传媒’s HD Channel. A number of other trials are also underway.

Kim Shillinglaw, Head of 大象传媒 3D, says: “We have always said we believe some of 2012 should be captured in 3D, and we’re delighted to confirm our offer to audiences in the UK, providing them with a new way of getting close to some of the key moments from the London 2012 Olympic Games.”

As the UK’s host nation broadcaster for the London 2012 Olympic Games the 大象传媒 has pledged to bring live sport from every venue where it’s happening. This will be the 大象传媒’s most comprehensive broadcast of the Olympics; with coverage across 大象传媒 One, 大象传媒 Three, 大象传媒 Sport website (with up to 24 live video streams), 大象传媒 Red Button, 大象传媒 Radio 5 live and 大象传媒 Mobile.

The schedule for TV and 大象传媒 Red Button has yet to be confirmed and will be released nearer to the Games, though viewers can already ready start planning their online viewing via the 大象传媒 Sport online guide at: bbc.co.uk/olympics

For the full range of 大象传媒 London 2012 content: bbc.co.uk/2012

For more on the 大象传媒’s 3D Olympic coverage see Roger Mosey’s blog

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