大象传媒

Olympic Thursday, 26 January 2012

Every Thursday in the lead up to the London 2012 Olympic Games the 大象传媒 will be broadcasting and publishing a series of Olympic-related stories/interviews/clips/blogs through 大象传媒 Sport Online, 大象传媒 Radio 5 live’s ‘London Calling’ and the 大象传媒 2012 Olympic website.

Olympic Thursday, 26 January 2012

  • In an exclusive interview Jacques Rogge says the IOC can’t guarantee London 2012 will be a drug free Games and the Olympic Park legacy is already in place.
  • Mo Farah on his quest for Olympic glory and training the “Kenyan Way”
  • Olympic injuries with Dean Macey, Steve Cram & Katharine Merry

Please ensure any use of 大象传媒 content credits the relevant programme as outlined below.

London Calling, 大象传媒 Radio 5 live, 7.30-10.30pm, with Eleanor Oldroyd

Injuries Special

Eleanor Oldroyd investigates how Olympians deal with the fear of injury and illness in the biggest year of their careers. Eleanor speaks to Dean Macey, Steve Cram and Katharine Merry all of whom had to deal with huge injury setbacks as they prepared for the Olympic games in the past.

Four years ago the British Heptathlete Jessica Ennis was forced to pull out of the Beijing games because of an ankle injury. Eleanor hears from her coach Tony Minichello who must now get her to the start line in London fully fit and prepared.

Lord of the Rings – a special feature on IOC President Jacques Rogge

Jacques Rogge, President of the International Olympic Committee (IOC), has said the IOC cannot guarantee the London 2012 Games will be a clean Olympics but the legacy for the Games is already in place, in an exclusive interview with 5 live sport.

However, Rogge goes on to say that the IOC “will be doing everything that is humanly possible” to minimise the threat of doping but it would be “naive and misleading” to think there would be no positive cases. He adds that the IOC has a “moral obligation” to parents of young athletes to protect the health of their children [from doping].

Speaking about the legacy of London 2012, Rogge says “legacy is there [already]…even before the Games”, citing the regeneration of the Stratford site in terms of housing and parkland. The IOC President continues that there will be “no white elephants” in the Olympic Park with tenants secured for Olympic Park sports venues and speaks about the “soft legacy” of the Games of increased participation in sports amongst young people resulting decrease in obesity, plus a boost for London tourism.

The full interview will be broadcast as a part of a London Calling special – The Lord of The Rings – on 大象传媒 Radio 5 live on Thursday 26 January, 9.30pm-10.30pm.

#olympicthursday

Mo Farah (Text & video feature)

大象传媒 Sport’s Tom Fordyce profiles long-distance runner and leading contender for Olympic gold. Behind the apparent glitz and glamour, the existence of an Olympian is littered with examples of great sacrifice and hardship. Fordyce explores how far this athlete is forced to go in his quest for Olympic glory; closing the door on his sobbing daughter as he departs for a spartan existence, training in Kenya, the ‘Kenyan Way’.

The full interview with Mo Farah will be broadcast in a London Calling special inside UK Athletics’ endurance training camp in Kenya on 大象传媒 Radio 5 live on Thursday 2 February

Jacques Rogge interview (details above)

Hockey green-screen chaos (Text & video feature)

Team GB’s Kate Walsh causes chaos at a green-screen shoot in London when she turns up in green trainers, with a green stick. There will also be a preview of the Champions Trophy (NB - all Team GB games will be aired on 大象传媒 Red Button live with highlights available at http://www.bbc.co.uk/olympics

Canoeing entente cordiale (text feature)

How British slalom canoeing Olympic hopefuls, in Australia warm-weather training, have struck a deal with their French arch-rivals to monopolise training time at other nations’ expense.

大象传媒 London 2012 Portal

@大象传媒2012

The latest from the OPLC and the London Mayor’s office

News: The OPLC and the London Mayor’s office announce plans for reopening the Queen Elizabeth Olympic Park and a new annual cycling event for London to start 2013.

Olympic security

News: G4S start their recruitment of security staff.

SB/DL