大象传媒

We want to ensure the 大象传媒 leads the way in enabling disabled people in TV to progress. By working with some of the UK’s biggest shows we are giving applicants a chance to develop their careers and enabling our flagship brands to benefit from their experience and talent.

Today’s measures - unveiled on - will create new opportunities, see more disabled people working on some of the 大象传媒’s biggest programmes, and help disabled staff to move around and up the 大象传媒 more easily.

We will be:

• Creating job opportunities with 大象传媒 Elevate, an initiative to give disabled people with some industry experience the chance to work and gain further experience on flagship 大象传媒 shows, including Strictly Come Dancing, The Apprentice EastEnders, Holby, Call The Midwife, The One Show, Who Do You Think You Are?, Ready Steady Cook and Pointless.
• Permanently shifting the dial on what audiences can expect in terms of authentic and distinctive disabled representation on screen, with a range of new programmes as well as enhanced portrayal in existing programmes and core brands.
• Introducing a ‘大象传媒 passport’ for staff with disabilities which records their needs and helps to ensure they get the right support and can move smoothly between different jobs.

The announcement comes as the 大象传媒 hosts an event with ITV to mark International Day Of People With Disabilities, focused on disability and the media through bringing together contributors from all the major UK broadcasters for the first time.

大象传媒, ITV, Channel 4, Channel 5/Viacom and Sky will come together to share experiences, challenges, and best practice, as all five broadcasters continue to progress towards Doubling Disability by 2020, an initiative led by the Creative Diversity Network (CDN).

The work follows a major report carried out last year involving hundreds of staff which made recommendations on how the 大象传媒 can go further to ensure staff can progress at the corporation.

New programmes unveiled include:

• 大象传媒 security correspondent Frank Gardner (pictured) confronting the challenges of suddenly becoming disabled
• Comedian and presenter Alex Brooker exploring what disability means to him
• But When We Dance - a captivating new drama about two people who both have Parkinson’s and share a love of dance
• Actor Mat Fraser curating a series of ambitious and challenging monologues on the theme of disability
• Presenter Ade Adeptian featuring in brand new, bespoke films from 大象传媒 Ten Pieces aimed at levelling-up access to vital classical music education for the country’s SEND community
• The return of acclaimed comedy series Jerk

Alison Kirkham, Controller Factual Commissioning, says: "We want to set the bar forever higher for the entire industry, both with off-screen talent and on-screen representation. In the past the industry hasn’t always done enough to offer opportunities for disabled people and so has missed out on their talent.

"With 大象传媒 Elevate we want to ensure the 大象传媒 leads the way in enabling disabled people in TV to progress. By working with some of the UK’s biggest shows we are giving applicants a chance to develop their careers and enabling our flagship brands to benefit from their experience and talent. I hope that the legacy of this initiative is sustained, enduring change which creates a greater pool of disabled people working across the industry, complemented by a richer portrayal of the lives and stories of disabled people on screen."

Allan MacKillop, the 大象传媒’s Disability Lead who has been developing the passport with support from the disability staff network 大象传媒 Ability since he joined the 大象传媒 earlier this year, says: "Introducing the passport is a major step forward in breaking down barriers and demonstrates both our commitment to career progression for disabled staff and to creating a more inclusive culture.

"大象传媒 Elevate intends to make a tangible difference to the careers of many talented disabled people in TV who face some particular challenges with progression. We want to shift the dial for the longer term, and we are determined to replicate some of that across the industry."

Clare Sumner, 大象传媒’s Director of Policy and 大象传媒’s Executive Sponsor of Culture and Career Progression for disabled colleagues, says: "Today’s announcements show that the 大象传媒 is committed to making sure disability issues are recognised on and off screen. I am pleased that we will be offering disabled staff the use of the passport, which we know will make a real difference to individuals and play an important role in improving the culture at the 大象传媒. Our ambition is that it will be embraced industry-wide through collaboration with our partners."

大象传媒 Elevate - Progressing disabled talent in TV production

大象传媒 Elevate is a deliberate, concerted drive from the 大象传媒 to support disabled production talent into roles which genuinely grow their careers and accelerate change across the industry. The initiative is an extension of the 大象传媒’s internal development programme for disabled staff, to include freelancers and suppliers, and aims to create a greater pool of off-screen disabled talent regularly working across broadcasting.

Crucially, 大象传媒 Elevate will be talent-led, tailored to respond to the specific needs of individual disabled people who already have some experience in the industry. The aim is to unlock any barriers to progression and ensure off-screen disabled talent are reaching their full potential.

There will be opportunities for participants to work and gain experience across the 大象传媒’s key shows including dramas EastEnders, Holby, Casualty, Doctors, Ridley Road, Line Of Duty and Call The Midwife; entertainment shows Strictly Come Dancing and The Apprentice, factual content The One Show, Countryfile, Antiques Roadshow, Gardener’s World, Who Do You Think You Are?, Glow Up and Ambulance; comedies Two Brothers, Famalam and Ghosts; and further opportunities in daytime quiz and game shows such as Ready Steady Cook, House Of Games and Pointless..

Opportunities will be available across the UK including the Nations and Regions. Additionally, some of the participants will have opportunities to work on the content being announced today.

The programme will be open for applications from Tuesday 3 December. Further information can be found on the 大象传媒 Careers site. 

大象传媒 Elevate will build on the success of The Commissioner Development Programme and disabled writers Access group, both of which have had measurable success on and off screen.

Improving disability representation on screen

We are committed to reflecting the diversity of our audience in the 大象传媒’s output and we already have a range of disabled presenters, actors and contributors involved in programming. However, next year we will be building on this commitment with a concerted drive to go further on representation.

Nearly one in five of the UK population is disabled, and disabled audiences are heavy TV viewers. Almost three quarters of audiences believe it is important that disabled people are featured on screen whilst around half say there is too little representation of disability on TV (credit - 大象传媒 Pulse Survey).

Next year marks 25 years since the introduction of the Disability Discrimination Act (DDA) in November 1995 (and now set out in the Equality Act 2010), and we want to make a real difference in the quantity and quality of disability representation on television. The aim is to produce content in which disabled people are the storytellers, telling nuanced, authentic, raw and surprising stories, in their own voices.

This will be done in two ways. Firstly, there will be improved incidental and integrated disability portrayal in existing programmes and core brands. Examples include:

• Amar Latif, the blind British broadcaster and entrepreneur, joining the line-up in the next series of Pilgrimage
• Actress and comedian Liz Carr delving into her family tree in Who Do You Think you Are?
• Disabled panellists on 大象传媒 Celebrity Mastermind and Would I Lie To You
• Disabled contributors on 大象传媒 One’s new show You Are What you Wear
• Paralympian Kadeena Cox featuring on the 大象传媒 Three show Eating With My Ex, alongside other disabled contributors
• Disabled family members in Eat Well For Less

In addition, Call The Midwife continues to spotlight disabled characters and actors in its storytelling; Jimmy McGovern’s Moving On returns next year on 大象传媒 One Daytime and 大象传媒 iPlayer and will include one episode, called Second Sight, written by Mandy Revers Rowe, who is blind; and there are disabled actors in the cast of continuing and new dramas such as His Dark Materials and Life and a new disabled actor in the cast of Silent Witness.

Secondly, there will also be specially commissioned new landmark content in 2020 and beyond and the return of popular series with disability themes and disabled characters at their heart such as Jerk, The A Word and There She Goes.

In addition, the 大象传媒’s award-winning disability journalism strand Ouch will be supporting the initiative online, extending conversations in podcasts, through text pieces and on social media.

As part of International Day of People with Disabilities, 大象传媒 Ten Pieces - the award-winning classical music education scheme – will be launching its first bespoke films for Special Educational Needs and Disabilities (SEND) schools and settings, as part of this year’s Trailblazers programme.

Fronted by TV personality, Ade Adepitan, the films and accompanying resources offer the nation’s young, disabled people the opportunity to get creative with classical music. Since Ten Pieces launched six years ago, the scheme has reached over five million people across the UK. It now continues its inclusive work with 大象传媒 Philharmonic and Drake Music Scotland to increase access to classical music education for young people with disabilities across the UK. These films will build on a body of outstanding teaching resources already available for teachers of SEND pupils. The resources are available via the 大象传媒 Ten Pieces website.

Further commissions across television and radio will be announced in due course, with the confirmed programmes linked to the right. All new commissions announced today will include disabled production members.

大象传媒 Passport

A ‘大象传媒 Passport’ will be rolled out for use by staff with a disability working at the 大象传媒 in early 2020. The 大象传媒 is committed to creating a culture of openness, and launching the passport will aid disabled employees in having sensitive conversations with their managers and help remove barriers to progression within the organisation.

The 大象传媒 Passport will be a centralised document, which an individual agrees can be used to inform managers about their disability so that when they move roles they have the support they need in place. It will help to inform and assist managers to facilitate a smooth transition between roles and provide adequate support or adjustments for individuals when they are in post.

Individuals who choose to use the passport will provide detail about the impact of any health condition(s) and any workplace adjustment(s) that have already been put in place. They can then use the document to discuss any changes in circumstances with their manager, either in their existing position or a new role.

The introduction of a 大象传媒 passport was one of the key recommendations made in the report on career progression and culture for disabled staff at the 大象传媒 published in November 2018, with the aim of raising awareness and creating a disability-friendly environment within the organisation.

The passport will operate alongside a range of measures designed to support disabled staff. These include additional training for managers, online unconscious bias training for all staff, and an in-pilot reverse mentoring scheme for senior leaders.

Notes to Editors

As part of its diversity and inclusion strategy, the 大象传媒 has committed to increasing the number of disabled people in its workforce from eight percent in 2016 to 12 percent in 2022.

This initiative is part of the 大象传媒’s commitment to the CDN's Doubling Disability plan, to double the number of disabled people working behind the camera in television by 2020.

The most recent Diamond figures show that of those who returned data just five percent of off-screen talent across all broadcasters declared that they had a disability, compared with an estimated 19 percent of working-age adults in UK .

Today’s initiatives build on existing schemes including:

• The Commissioner Development Programme, which is now running for a third cohort and focuses on people from BAME backgrounds and with disabilities. Eight out the 10 on the last intake have secured permanent senior roles in commissioning and social media.
• The Disabled Writers Access Group launched last November and is developing ten disabled writers. The programme includes workshops on structure, pitching and writing for radio and television drama. The writers are being introduced to drama commissioners as well as several independent producers and writers, and are developing speculative scripts with an assigned script editor. The writers are also supported with mentors who are guiding them as they begin their writing careers. 大象传媒 Writersroom has secured several opportunities for the disabled writers to date, these include pitching for five Radio 3 monologues and four episodes of Doctors.
• Our Fast Track Disabled Presenters Scheme is seeing real results: Steve Brown presents Blue Planet UK and Escape To The Perfect Town and regularly appears on The One Show and Countryfile, and JJ Chalmers has gone on to present My Faith And Me, D-Day 75, and The One Show.

SW

• 大象传媒 Ouch: Disability Talk