What a night! On Friday 17 March, the very peak of SXSW - the world's leading new music festival - 大象传媒 Introducing's annual showcase alongside PRS for Music Foundation took over the British Music Embassy to bring six incredible new acts to the stage. Every artist began their 大象传媒 Introducing journey by uploading a track and since then have never looked back.
Energy, passion, mystery, soul - they had it all, and the Austin crowd absolutely loved it!
Fans and tastemakers queued round the block
Rag'n'Bone Man - an intimate acoustic set to open the night
CASI - the Welsh singer had us spellbound with her ethereal electro-pop
The Vryll Society - fluid and kaleidoscopic rock from the Liverpool lads
The Japanese House - a hypnotic and downtempo twist to the line-up
Catholic Action - duelling guitars and jagged hooks, all the way from Glasgow
IDLES - on fire for an intense, riotous end to the night!
