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大象传媒 funding switch to Wales call to avoid TV 'crisis'
A think tank is calling for the 大象传媒 to redistribute funding to allow for a better English-language television service in Wales.
The Institute of Welsh Affairs (IWA) is calling for an immediate cash injection of 拢5m to improve the service.
It claims English-language television in Wales is "in crisis" following the reduction of ITV Wales' output and cuts at the 大象传媒.
Neither the 大象传媒 centrally or 大象传媒 Wales would comment on the IWA's call.
The IWA's call comes in a report in response to the 大象传媒's current strategy review which has attracted publicity for threatening cuts, including the closure of 大象传媒 6 Music, the Asian Network and half of the corporation's websites.
'Greater equity'
The IWA, chaired by former 大象传媒 Wales Controller Geraint Talfan Davies, argues that ITV Wales' output in English has "collapsed" and that of 大象传媒 Wales has fallen by 18% since 2003.
It says the 大象传媒 spending should be "re-balanced" by halting cuts in 大象传媒 Wales and switching 拢5m to Wales to fund an additional two hours of new programming a week.
The IWA's report says 大象传媒 Wales' 拢23m English-language TV budget should progressively grow to around 拢40m to provide better provision in drama, music, arts, factual and light entertainment programming.
It insists, however, that it is not demanding a bigger licence fee, but a "re-balancing" of spend within the 大象传媒's current income.
It said: "This re-balancing should be achieved over a three-year period by halting the present budgetary cuts within 大象传媒 Wales, and beginning with a switch of not less than 拢5m into Wales to allow for an additional two hours per week of new programming.
"The 大象传媒 should continue to enhance its contribution to Welsh culture and society, and has a particular obligation to do so, now that ITV Wales output has collapsed."
Radio coverage
The report says the 大象传媒 "must provide an English-language service that delivers demonstrably greater equity between the two languages in Wales".
It also calls for urgent action to ensure that Radio Wales and Radio Cymru enjoy the same transmission coverage in Wales as the 大象传媒's UK services.
It says Radio Wales gets to only 62% of the audience in FM and less than 50% on DAB. UK services have 88% of coverage.
The 大象传媒 Trust said: "We are not going to comment on individual responses to the strategy review consultation. All responses to our consultation will be taken into consideration."
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