大象传媒 daytime programmes come under fire

Image caption, Collectibles show Bargain Hunt is a daytime stalwart

大象传媒 One and Two's daytime programming has been criticised for "lacking quality" and being too similar.

Long-running antiques and property shows make viewing "too formulaic and derivative", audiences have told the 大象传媒 Trust.

The 大象传媒's governing body has said it is concerned that the broadcaster's reputation will suffer as a result.

It is supporting moves to invest money in more original drama and consumer affairs programming.

Factual entertainment and the amount of drama acquired from other sources, including from abroad, would decrease as a result.

The Trust is also urging 大象传媒 bosses to look at further ways of improving the quality and distinctiveness of the daytime output.

Shows which are under scrutiny include Cash In The Attic, Homes Under The Hammer and Bargain Hunt, which are regularly featured in the weekday daytime schedules.

The Trust, which published its review on 大象传媒 One, Two and Four, acknowledged that the programmes are popular, but said viewers had objected to how often they are shown.

It concluded that 大象传媒 bosses still faced a "significant challenge" in meeting this objective.