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A new mobile phone app developed in North Korea allows its users to experiment with new looks.

While such photo manipulation apps are common around the world, it appears that Bomhyanggi 1.0 (Spring Scent) is the first of its kind for smartphone users in the Communist country.

According to North Korean news outlet , the Spring Scent app helps its users "explore what type of makeup techniques would be the best for themselves by trying different types of makeup tools virtually".

It has, developers Kyeonghung Information Technology Store say, "gained very positive feedback from women in North Korea".

"You will get to see yourself becoming more beautiful," the app's promotional material boasts.

A recent report in the Seoul-based claims that there's a growing interest in skin care and beauty north of the border, thanks to highly illegal interest in South Korean television dramas smuggled into the country.

North Korea has two official mobile phone networks, but contacting the world beyond its borders by phone or through the global internet is technically impossible.

Instead, there is a growing internal market in mobile phone applications for news, information and entertainment, many resembling products available worldwide.

Among them is Soccer Fierce Battle, a 3D football simulation compatible with PCs and mobile devices operating the Android system.

The game closely resembles the best-selling FIFA video game series, Seoul's newspaper reported last August.

Another popular game is Hunting Yankee, a shoot-em-up in which American soldiers are the enemy, the says.

North Korea makes its own tablet computers and mobile phones running a domestically-produced version of the Android operating system, and there are more than 3.5m users in the country, Japan's reported last month.

According to the , Pyongyang reportedly imports mobile phones and electronics from Chinese companies, exploiting a loophole in sanctions on luxury goods that leaves exporting countries to define what exactly these goods might be.

Reporting by Alistair Coleman, Tae-jun Kang

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