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The model and actress Lily Cole has been running her own social network, , for a year.

The site allows people to ask for something they need, or offer what they can give for free - without expecting anything in return.

But is it impossibly idealistic? ´óÏó´«Ã½ Trending catches up with Cole.

Reporter: Anne-Marie Tomchak

Video Journalist: Alvaro Alvarez

Want more? Watch our profiles of the stars of social media on ´óÏó´«Ã½ Trending's .

You can follow ´óÏó´«Ã½ Trending on Twitter . All our stories are at bbc.com/trending