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Britain's Got Talent returned to ITV with over 10 million viewers, beating its Saturday night rival The Voice.

The ´óÏó´«Ã½ singing show's third episode was watched by 6.7m viewers.

Simon Cowell's annual talent contest launched its seventh series with regular judges Amanda Holden, Alesha Dixon and comedian David Walliams.

A shadow theatre troupe from Hungary and a 14-year-old stand up with cerebral palsy were the stars of the show's first week.

It took a 41.5% share of the audience and nearly 4 million more viewers than The Voice.

The two shows have competed for viewers since last year when the ´óÏó´«Ã½ launched the singing competition starring Jessie J, Will.i.am, Danny O'Donoghue and Tom Jones as judges.

The ´óÏó´«Ã½ announced recently it will move The Voice to a later time of 20:20 BST from Saturday 20 April to avoid clashing with the ITV show.

A ´óÏó´«Ã½ spokesperson said: "We are trying to avoid overlaps so have moved later in the best interest of viewers, following ITV's move last week to create a clash."

It will now overlap with Britain's Got Talent for just 10 minutes.

The Voice's latest series ratings are down nearly 2 million from last year.