Holly Willoughby and Reggie Yates to host The Voice

Holly Willoughby and Reggie Yates have been named as the hosts of new 大象传媒 One talent show The Voice.

The programme, which starts in the Spring, uses blind auditions to judge acts solely on their vocals.

Willoughby is well known for presenting This Morning and Dancing on Ice, while Reggie Yates currently hosts the chart show on Radio 1.

Singer Jessie J has already been announced as the first of four "superstar coaches" on The Voice.

The show is already a big hit in America, where coaches include Christina Aguilera and Cee Lo Green, and it's hoped its popularity could rival that of The X Factor.

Willoughby, 30, said she was excited to be a part of a new talent show format. Christine Bleakley will take her place on Dancing on Ice.

"When it launched in America I watched one of the shows and thought it was just a fantastic format," said Willoughby.

"When I heard it was coming to the UK I thought to myself how incredible it would be to be a part of it.

"It's going to be one roller coaster of a ride and I can't wait to get started!"

Yates, who has also presented Top of the Pops and Glastonbury coverage, said viewers would love The Voice and added that it would be a "credible music show".

The show originally started in the Netherlands as The Voice of Holland, and the format has now sold to 30 countries around the world.

It features three key stages - blind auditions, battle rounds and live performances.

Three more celebrity coaches to join Jessie J will be announced in the next few months.