大象传媒 to screen live e-sports tournament
- Published
The 大象传媒 is to stream live coverage of a major e-gaming contest for the first time.
大象传媒 Three will show highlights of the quarter-finals of the League of Legends World Championships on its website.
The event, at Wembley Stadium next week, will be presented by 大象传媒 Radio 1 DJ Dev Griffin.
League of Legends is an online role-playing battle game played by some 27 million users every day, according to US developers Riot Games.
Multiple European cities
Teams compete in a and each game lasts between 20 and 60 minutes.
This year's championship, which sees gamers compete with each other live on stage, is spread out across multiple European cities.
Teams from Europe, Asia and North America will take part, and the finals will be hosted at the Mercedes-Benz Arena in Berlin on 31 October.
The total prize pool for the championship is $2m (拢1.3m), with the winning team set to take home $1m.
In 2014, some 70 million hours of footage from the games were watched worldwide, according to the game's developers.
'Massive UK event'
大象传媒 Three will collaborate with 大象传媒 Sport on the broadcast, using the platform previously used for live sporting events and the Glastonbury festival.
Live and pre-recorded video would "sit side by side" with text, audio and social-network commentary, said the channel.
大象传媒 Three controller Damian Kavanagh said: "We jumped at the chance to collaborate with 大象传媒 Sport and bring this massive UK event to a wider audience.
"大象传媒 Three will always experiment with new ways to deliver content that young people want, in ways they want.
"I think this is an exciting way to cover something millions of young Brits love, in a 大象传媒 Three way."