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Three criticised over 拢117 iPhone X monthly deal
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- Author, Zoe Kleinman
- Role, Technology reporter, 大象传媒 News
Three has announced a 拢117 ($150) per month contract for the iPhone X.
It's been described as "extreme" and "crazy" on social media.
The two-year deal, which includes unlimited data and talk time, is for the largest version of the device. The same contract with an iPhone 8 costs 拢44 per month, plus a 拢99 upfront fee.
The handset is sold by Apple for 拢1,149 but under Three's deal customers could end up paying more than 拢2,100, based on its current sim-only charges.
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Three's current all-inclusive sim-only deal is 拢29 per month.
The firm said it had various tariffs to suit different customers.
"There are a small amount of people that prefer not to pay an upfront cost yet want access to all-you-can eat data, minutes and texts and this is aimed at them," Three told the 大象传媒.
There are cheaper alternatives, it added.
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"If that was an electrical retailer's 'interest rate' there'd be outrage," tweeted Michael Firth.
"No phone is worth over 拢30 [per month] in my opinion," tweeted The Cyber Heartbeat.
Smartphone price barriers
Other operators are offering the device on a monthly contract ranging between 拢80 and 拢88 but are also often charging an additional upfront payment.
O2 is charging 拢86 per month plus a one-off 拢119.99 for a similar deal with 50GB data on the larger phone.
Vodafone does not offer unlimited data either but its most expensive tariff is 拢80 per month plus a 拢100 charge for 60GB per month of data.
The phone is currently available to pre-order only.
Apple's pricing for the iPhone X had already shifted smartphone price barriers, said analyst Kester Mann from CCS Insight.
"However, Three's bold move to break through the psychological 拢100 per month barrier is a huge ask even for its most dedicated and loyal fans," he added.
Technology journalist Kate Bevan said it is generally cheaper to buy a handset upfront rather than as part of a contract deal.
"I'm sure the iPhone X will be a very good phone," she said.
"However, if I were going to buy one - which I'm not - I would hold off until the new year if possible, to give Apple a chance to iron out any wrinkles with it and to see if prices from mobile providers come down a bit."
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