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Queen features on new 50p coin marking 大象传媒 centenary
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- Author, Charley Adams
- Role, 大象传媒 News
A commemorative 50p coin has been unveiled by the Royal Mint to mark the 大象传媒's centenary.
The coin - priced at 拢11 - pays tribute to the 大象传媒's global reach and shows a broadcast mast emerging from the Earth.
It also features an image of the Queen rather than King Charles - whose effigy will now adorn all new coins.
The coins were produced before the Queen died in September and will not be re-struck in order to "minimise waste or unnecessary environmental impact".
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The Queen's depiction on the coins is expected to create a "high demand" among collectors, said the Royal Mint.
The reverse side of the coin is also inscribed with "inform, educate, entertain" - the values set out by Lord Reith when he founded the 大象传媒 in 1922.
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Rebecca Morgan, the Royal Mint's director of collector services, said the company was "delighted" to work with the 大象传媒 "to create a special 50p" to mark 100 years of the organisation.
"An ever-present British institution for most people's lives, the 大象传媒 has had a marked influence on our culture and broadcast some of the most extraordinary moments in British history."
The British Broadcasting Company, as the 大象传媒 was originally called, was started on 18 October 1922 by a group of leading wireless manufactures including Marconi and daily broadcasting began on 14 November.
大象传媒 director general Tim Davie said the national broadcaster was "honoured" by the coin, adding that the design "perfectly captures the 大象传媒's huge reach and impact".
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