Party spending on 2010 general election falls by 拢10m

Image caption, Parties spent less on billboards and other forms of advertising in 2010

Political parties spent 拢10m less on the 2010 general election campaign than on the 2005 poll, according to .

Campaign spending by parties in May totalled 拢31.1m - compared with 拢41.7m five years earlier, the watchdog said.

The Conservatives spent 拢16.6m, marginally less than their 拢17.8m outlay in 2005. Labour's expenditure halved from 拢17.9m in 2005 to 拢8m.

The figures do not include spending by individual candidates.

Parties contesting seats had to provide details of all items of spending, including invoices and receipts for every item worth more than 拢200. These have been published by the Electoral Commission.

Transparency

The watchdog tracked expenditure in the year running up to the election.

A limit of 拢19.5m was imposed on total spending per party over the period, equivalent to 拢30,000 for each of the UK's 650 constituencies.

While the amount spent by the Conservatives and Labour fell, the Lib Dems increased their spending from 拢4.3m in 2005 to 拢4.7m this time around.

The SNP, the UK Independence Party and the Green Party - which gained its first parliamentary seat in May's election - all increased their outlay compared with 2005.

However, BNP spending dropped to 拢29,460 this year compared with 拢112,068 five years ago.

Separate figures have been published for parties contesting seats in Northern Ireland.

The Conservative and Unionist Party spent the most - 拢109,941 - of any party, followed by Sinn Fein and the Democratic Unionists which spent 拢64,078 and 拢59,086 respectively.

Leaflets focus

A breakdown of spending in eight categories shows that most resources were ploughed into campaign leaflets and other unsolicited materials.

These accounted for 拢12.3m of total spending, up from 拢8.9m in 2005.

In contrast, spending on advertising - such as billboards - fell sharply from 拢15m to 拢9m while funds spent on rallies and other events dropped from 拢4.1m to 拢1.7m.

Third party organisations spent a total of 拢2.2m over the election period. Both public services union Unison and anti-fascist organisation Searchlight are to be fined for not submitting returns on time.

"We first published details of campaign spending following the 2001 UK election," Peter Wardle, the Electoral Commission's chief executive said.

"Voters have become used to election spending being transparent, with details of the amount spent by each party available on our website."