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As Virgin Money prepares to move its headquarters to Edinburgh, Douglas Fraser, presenter of ´óÏó´«Ã½ Radio Scotland's programme Business Scotland, spoke to its chief executive about her vision for the "transparent" bank's role in UK finance.

Virgin Money is seen as one of the challengers to the "big five" that currently dominate high street banking in Britain.

Along with Tesco Bank, it has chosen Edinburgh as the location for its new headquarters, drawing on the city's financial skills as Royal Bank of Scotland and Bank of Scotland shed staff.

The Independent Commission on Banking last week said there should be more action to open up competition in banking, and Virgin Money chief executive Jayne-Anne Gadhia is enthusiastic about exploiting those reforms.

The chartered accountant joined Virgin when Richard Branson started offering financial products in 1995.

She left for Royal Bank of Scotland in 2001, and worked for Sir Fred Goodwin until 2006, when she returned to the top job at Virgin Money, and the next year became involved in Branson's attempt to buy the stricken Northern Rock.

What's the proposition and the niche Virgin Money's aiming at?

Is the emphasis on innovation or on providing simple products?

MPs and the Independent Commission on Banking, chaired by Sir John Vickers, are pushing for more competition - so what is it that's holding back Virgin?

Why is there so little switching of customer accounts?

Should the Vickers commission go further?

How did you get involved with Virgin?

What appeals about banking?

What did you learn not to do from working for Sir Fred Goodwin at Royal Bank of Scotland?

Why choose Edinburgh for your headquarters?

The full interview will be broadcast on ´óÏó´«Ã½ Radio Scotland's Business Scotland programme at 1005 BST on Sunday, 17 April. The programme will then be available on ´óÏó´«Ã½ iPlayer and the programme's podcast.