大象传媒 Wales and S4C sign partnership until 2013

Image caption, 大象传媒-produced programmes on S4C will also be shown on the iPlayer

A new agreement between the 大象传媒 and S4C will see all 大象传媒-produced S4C programmes made available immediately on the 大象传媒 iPlayer for the first time.

There will also be a move into high definition (HD) for flagship soap Pobol Y Cwm.

The 大象传媒 Trust and the S4C Authority have signed a renewed agreement until 2013.

From then the 大象传媒 will take over part-funding of the Welsh-language channel.

大象传媒 Trust Chairman Sir Michael Lyons said the partnership underpins the 大象传媒's commitment to Welsh-language broadcasting.

The announcement follows S4C's decision to abandon plans to apply for a judicial review of the UK government's decision to change the channel's funding arrangements.

The partnership agreement covers the 大象传媒's statutory obligation to supply S4C with at least 10 hours of programming per week (520 hours over the year), funded out of the licence fee.

S4C viewers will continue to see the channel's news provided by the 大象传媒, as well as the soap opera Pobol y Cwm.

The long running series' move into HD will happened once production switches to the 大象传媒's new studios currently under construction in Cardiff Bay.

Reduction

But the funding for providing the 10 hours of weekly programming will fall over the course of the agreement from 拢23.5m in 2010/11, to 拢19.4m in 2012/13.

Under the terms of the latest agreement, branding on all future programming delivered by the 大象传媒 will be increased so that licence fee payers can more easily tell which programmes are funded from the licence fee.

Other changes include the establishment of a Joint News Review Board which will discuss and consult on the performance and strategic development of the 大象传媒's News service on S4C.

大象传媒 Trust Chairman Sir Michael Lyons said: "The renewed partnership builds on our strong relationship with S4C and underpins the 大象传媒's existing long-standing commitment to Welsh-language broadcasting.

"This agreement provides security of the 大象传媒's funding for programming over the next two years, delivering content valued by Welsh-language audiences."

"It will take us through to 2013 when the new arrangements set out in the recent licence fee settlement are introduced," said 大象传媒 Trustee for Wales, Elan Closs Stephens.

"These arrangements are currently being negotiated between the Trust, S4C and the Department for Culture, Media and Sport," said Prof Stephens.

'Close relationship'

Rheon Tomos, vice chairman of the S4C Authority, said that S4C looked forward to working in partnership with the 大象传媒, and that the agreement will help the broadcasters build on what he called "the existing close relationship between us".

"Viewers tell us that the provision of high quality programmes places S4C at the heart of Welsh culture and is vital to maintaining the Welsh language.

"Our agreement with the 大象传媒 will be crucial as we strive to achieve these aims."

The new agreement was negotiated by the S4C management team and the 大象传媒 Executive and subsequently approved by the S4C Authority and the 大象传媒 Trust in December 2010.

It comes into effect immediately, replacing the previous agreement which ran from 2007 to 2009.