Rwanda beer brand Skol says sorry for sexist jokes

20 August 2019

A beer company in Rwanda has apologised after critics said jokes that appeared on their bottles were sexist.

One of the jokes on a bottle of Skol asked, "when can a woman make you a millionaire" with the answer "when you are a billionaire".

Skol launched the beer labels with the jokes printed on them on Friday but on Monday promised to stop using them.

Rwanda is ranked fifth in the world for gender equality, according to the World Economic Forum's 2016 report.

Another joke, in French, said " how does a beauty queen try and kill a fish? By putting its head in water."

Emilienne Benurugo, the brand manager for Skol Lager as saying at the launch of the labels that the company aimed to help customers to not take life too seriously.

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But a backlash at the jokes ensued on Twitter.

Economist "Not in this country!" while another tweeter, Nsanga Sylvie, who describes herself as loving technology, boycott Skol.

Among those to react was Gender Minister "demeaning to women" and said that it was "not acceptable" in Rwanda and "should be punished by law".

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Skol, which is brewed in Rwanda by Belgian company Unibra, apologised on Twitter on Monday:

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