The Global Experience Language, (more commonly known as GEL), is the 大象传媒鈥檚 shared design framework. A system of reusable interaction patterns used to assemble the 大象传媒鈥檚 entire online output.
Providing a consistent user experience (UX) across multiple 大象传媒 services is vitally important. For our audiences, GEL provides ease of use, familiarity and the confidence to explore more of our online content. For our design teams, GEL increases our efficiency and productivity. And as a /shared/ system, it supports collaboration.