大象传媒

Date : 17.04.2008
Printable version

大象传媒 World has launched embedded news video clips on 大象传媒.com. This new service allows users to view broadband-quality news video within the text content page, rather than launching a separate player, and is predicted to increase news video usage on the site.

Starting today, the enhanced service offers pre-roll advertising opportunities outside of the UK, on one of the most respected brands on the internet. Research shows that 大象传媒.com attracts a quality and growing audience of 29 million non-UK, unique users each month (ComScore), with around 50% of those users visiting the news pages.

Every day, around 30 international news reports and hourly one-minute World News summaries can be watched by clicking on the 鈥榳atch鈥� icons at 大象传媒.com/news, giving audiences access to the 大象传媒 news content they want - when they want it.

Sian Kevill, Editorial Director 大象传媒 World, says, 鈥淭his is great news for our many millions of users. By embedding news clips, it allows us to bring video content into the heart of the story, delivering our online audience richer journalism鈥�.

Global Brands Allianz and Shell have signed up as exclusive launch advertising partners, buying out the news video clips across 大象传媒.com today and tomorrow for the first two days of the new service.

Tom Bowman, VP International Digital Ad Sales, says, 鈥淭his execution of embedded news video clips on 大象传媒.com offers easy access to great content for our users and targeted, impactful coverage for our advertisers too. We are delighted to have secured Global Brands Allianz and Shell as our exclusive launch partners鈥�.

A multi-dimensional trade marketing campaign is running to support the launch of the new service, including a microsite which can be viewed at .

For more details contact bbcworldpressoffice@bbc.co.uk