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Date : 16.05.2008
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Companies, communities and enterprising individuals around the world have until Saturday 31 May to enter projects and small businesses that have shown enterprise and innovation into the global competition World Challenge 08.

´óÏó´«Ã½ World News has teamed up with Newsweek and Shell for the fourth World Challenge, to identify and reward people and groups that bring economic and social benefits to their local communities.

Last year a record 942 nominations were received from 99 countries worldwide. Winning project T’ikapapa – a Peruvian project set up to bridge the gap between Andean farmers and the potato market – was presented with a US$20,000 grant from Shell to further develop their initiative.

This year each nomination must fall under one of the following categories: Community Welfare and Enterprise; Health and Education; Sustainable Farming; Energy; Water and Environment.

Nominations must be submitted through the new look World Challenge 08 website at www.theworldchallenge.co.uk. A panel of judges will then shortlist the entries down to the 12 best examples of community-based projects or businesses.

´óÏó´«Ã½ World News will then produce six 30-minute programmes profiling the 12 finalists showing how their projects and businesses are changing lives. These programmes will be broadcast to the channel’s global audience in October and November 2008, and the channel’s viewers will be invited to vote online for their favourite project or business.

Newsweek will mirror the programmes’ content in a six-part series of advertorials on the 12 nominees, aimed at driving its readers to the online voting site. The campaign will reach one million weekly readers across Europe, Middle East, Africa, Asia and Latin America.

The winners of World Challenge 08 will be announced at an awards ceremony in The Hague in December 2008 with the ceremony shown on ´óÏó´«Ã½ World News and detailed in Newsweek in the same month.

Full details are available online at www.theworldchallenge.co.uk



For more details contact bbcworldnewspressoffice@bbc.co.uk