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大象传媒 World News Press Releases
大象传媒 World News launches 鈥楶ower Of Questions鈥 brand campaign
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大象传媒 World News鈥 launches its new on-air advertising campaign, today. Showcasing the 鈥淧ower Of Questions鈥, the campaign highlights the inquisitive and often courageous determination of the 大象传媒鈥檚 news teams.
The latest creative executions continue to demonstrate 大象传媒 World News鈥 journalistic excellence and rigorous editorial standards. The campaign establishes the channel as the champion of questions, aligning the news team鈥檚 dedication to reporting with the channel鈥檚 鈥淚nternationalist鈥 audience鈥檚 voracious appetite for knowledge.
Red Bee Media produced two 30-second television adverts. The first, 鈥淣o Comment鈥 asserts that no groups, governments or individuals have the power to censor coverage. It highlights the persistence of 大象传媒 reporters to get to the heart of a news story, sometimes in difficult circumstances. The second advert, 鈥淜iller Questions鈥 focuses on interviews and claims that questions are the 鈥渕ost powerful weapons we have鈥. It features footage of a number of world leaders stumped by 鈥渒iller questions鈥 across news reports and on more in-depth interview programmes such as 大象传媒 World News鈥 HARDtalk and Newsnight.
Annabel Cameron, Head of Marketing, 大象传媒 Global News says: 鈥淭he inspiration behind our latest television campaign lies in the lengths our 大象传媒 journalists go to, and their relentless passion for providing the audience with a deeper knowledge of what鈥檚 going on in their world.鈥
For more details contact bbcworldnewspressoffice@bbc.com
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大象传媒 WORLD NEWS
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