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大象传媒 World News Press Releases
大象传媒 World News showcases India with TV series Travel India and new commercial presentations
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大象传媒 World News presents Travel India, a new series looking at myriads of unexplored facets of India. The six-part travel series, to be broadcast on 大象传媒 World News globally from October, takes audiences on a journey to India鈥檚 spiritual sites, places of scenic beauty, urban business centres and underdeveloped rural areas. Presented by India鈥檚 popular cricketer presenter, Harsha Bhogle, the series showcases India today.
The 大象传媒 World News Creative Solutions team is also producing a series of commercial presentations for the Indian Ministry of Tourism featuring 鈥榗olours of India鈥 to be broadcast on the channel across Europe, Asia-Pacific, South Asia, the Middle East and Australia, and also to be shown around 大象传媒 World News programmes on United Airlines and US Airways.
Jonathan Howlett, Director Advertising Sales, 大象传媒 Worldwide says: 鈥Travel India is a fantastic series which gives our 鈥榠nternationalist鈥 audiences across the globe, an insight into the parts of India not usually covered by travel programmes.鈥
Ms. Leena Nandan, Joint Secretary of the Indian Ministry of Tourism, says: "We are extremely pleased that the multi-hued dimensions of India will be seen on 大象传媒 World News, a medium that has the credibility and reach to influential travellers across the world.鈥
The 大象传媒 continues to be the preferred choice for international travellers with over 1.8 million (around 50%) frequent international travellers* in Europe watching 大象传媒 World News every month (Source: Summer 2008 EMS survey).
*more than 6 international trips per year
For more details contact bbcworldnewspressoffice@bbc.com
Revised from version issued 27.10.08
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大象传媒 WORLD NEWS
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