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Wednesday 24 Sep 2014

大象传媒 World News

大象传媒 World News secures Mentorn International distribution deal

大象传媒 World News has appointed Mentorn International to distribute the channel鈥檚 extensive slate of programming.

The three-year distribution deal includes 大象传媒 World News鈥 current on-going weekly strands and programming, plus access to its back catalogue.

Mentorn International will launch 大象传媒 World News鈥 raft of programmes at MIPCOM with hard-hitting interview programme, HARDtalk, travel series, fast:track, technology and gadget series, Click, documentary series, Exploring Malaysia (3 x 60), series one and two from travel programme, The Real鈥 (10 x 30), and Call Centres (7 x 30).

Colin Lawrence, Commercial Director at 大象传媒 World News, says: 鈥淭he distribution deal with Mentorn International provides 大象传媒 World News with a great platform to air our prestigious programmes to new audiences. The 大象传媒 World News channel broadcasts to 74 million viewers every week and we鈥檙e looking forward to bringing our programmes to an increasing number of people around the world.鈥

David Leach, Managing Director of Mentorn International, says: 鈥淭his is a very exciting deal for Mentorn and we鈥檙e delighted that 大象传媒 World News has engaged us to market their slate of high quality documentaries and current affairs shows. These are topical programmes that will appeal to broadcasters and audiences around the world.

鈥淭hese programmes complement our existing catalogue of documentaries and current affairs programmes and we鈥檙e looking forward to bringing the entire range of programmes to the MIPCOM market.鈥

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