大象传媒

大象传媒 World News today announces the start of a new advertising campaign by the Polish city of Lodz, set to run on the channel, designed to support the city鈥檚 bid for European City of Culture 2016.

The 大象传媒 World News creative services team has created three 30鈥� TV spots for Lodz.聽 These focus on different areas of the city鈥檚 cultural heritage, such as fashion, film, architecture and music.聽 The city, which is a major centre for the textile industry, hosts Poland Fashion Week; it has a film school that was attended by the American filmmaker David Lynch, a musical history that includes the composer Rubinstein, and Europe鈥檚 longest shopping street.

Each ad shows footage of the city鈥檚 various attractions, without revealing the name of the destination until the end.聽 The executions play on the way Lodz is pronounced (in English it sounds like, 鈥渨ouldyou鈥�), using the line, 鈥淲ould you, in Lodz?鈥�

Lissa Leader, Director of Central and Eastern Europe, 大象传媒 Worldwide, says: 鈥淭he ads are designed to showcase the different features of Lodz as a city, and build the case for its nomination as City of Culture.聽 We鈥檙e delighted that 艁贸d藕 has chosen to continue working with 大象传媒 World News at this important time for the city.鈥�

Jerzy Kropiwnicki, PhD, Mayor of the City of Lodz, adds: "When I meet people in Brussels or from across Europe and mention that I am from Lodz, they say to me "Would you in Lodz?" recalling the tag line from the city鈥檚 earlier TV campaign on 大象传媒 World News. So clearly the advertising is working for us and bringing Lodz recognition."

The campaign runs from this week.聽 大象传媒 World News, the most watched 大象传媒 channel, has 74 million viewers a week.