大象传媒

大象传媒 World News today announces the launch of a new series of vignettes, called The Yearbook, which will be sponsored by whisky brand Chivas Regal.

The Yearbook series follows the stories of six real life school friends from Singapore, whose lives have taken different and interesting routes since they left school.聽 Each 1 minute vignette takes up the story of a different individual, while showing how the friends have maintained their relationships together since they graduated.

Chivas Regal is to sponsor the series and will also be taking a supporting advertising campaign online on bbc.com from January 2010.聽 TheYearbook vignettes will run in 大象传媒 World News Asia Pacific feed from this week until the end of March.聽 Advertising for the brand will also appear on 大象传媒 Knowledge.

The sponsorship marks the first advertising campaign from Chivas on 大象传媒 World News, bbc.com and 大象传媒 Knowledge Asia Pacific.

Cindy Tan, Regional Director at 大象传媒 Advertising Sales, says: 鈥淲e鈥檙e delighted that Chivas Regal has chosen to sponsor the Yearbook vignettes and to advertise with us.聽 It鈥檚 a real vindication of our strength in the Asia Pacific region and the way our multi-platform offering helps advertisers to reach a high quality audience.聽 We have a compelling offering for luxury advertisers, and particularly strong evidence that such brands thrive in the environment of bbc.com.鈥�

Xavier Beysecker, Vice President - Marketing of Pernod Ricard Asia at Chivas Regal, adds: 鈥湸笙蟠� World News has a strong and broad distribution in Asia, and its reach amongst our key audiences makes it perfect for us.聽 The fact that we can extend our campaign across a range of channels, including bbc.com, also means we are communicating across multiple touch-points.聽 The Yearbook series matches the values of our 鈥楲ive with Chivalry鈥� campaign perfectly, and we鈥檙e looking forward to seeing it on air.鈥�

大象传媒 World News, the most watched 大象传媒 channel, has 74 million viewers a week worldwide.