大象传媒

This Saturday, 大象传媒 World News broadcasts the final programme of the World Challenge 09 series, announcing the Safe Bottle Lamp Project as the winner. The Sri Lankan initiative produces inexpensive lamps from recycled glass as a solution to burn risks in developing countries.聽

Burns caused by makeshift kerosene lamps are a common problem in parts of Sri Lanka, where a fifth of the population has no access to electricity. These accidents often cause severe pain, scarring and sometimes even death. To prevent these injuries a Sri聽Lankan聽surgeon, Dr Wijaya Godakumbura, has designed a simple lamp using recycled glass, which can be easily mass produced at a low cost.

Now in its fifth year, World Challenge remains extremely popular, with more than 127,000 people around the world voting online for their favourite finalist. The final programme airs on 大象传媒 World News this weekend, showcasing the presentation ceremony hosted by the 大象传媒鈥檚 award-winning presenter Zeinab Badawi. The Safe Bottle Lamp Project will receive a US$20,000 prize grant from Shell. Details will also appear in Newsweek magazine.

Two runner-up projects will each be awarded US$10,000 by Shell. 聽The first runner-up is Danamon Go Green, an Indonesian initiative dedicated to converting traditional market waste into organic compost to be distributed amongst local farmers. Second runner-up is BTTR Ventures, an American project that aims to turn one of the largest waste streams in America into a highly-demanded, nutritious and valuable food product for local consumers.

Paul Gibbs, Head of Programmes, 大象传媒 World News says: 鈥淥ver the last five years, the unique projects featured in World Challenge have continued to amaze and inspire 大象传媒 World News viewers. The competition鈥檚 ongoing success and popularity illustrates an unwavering interest globally in the field of sustainable development.鈥�

Rhona Murphy, Publisher and Managing Director, Newsweek International says: 鈥淲orld Challenge continues to cast a wide net for sustainable ideas that benefit people - and the planet. Newsweek is proud, with partners Shell and 大象传媒 World News, to celebrate the fifth anniversary of this global call to action.鈥�

Bjorn Edlund, Executive Vice President, Communications, Shell says, "Organisations and businesses of all sizes, including Shell, are increasingly looking for technologies and ways of doing business that have a more positive impact on the environment. It's humbling to see so many small projects achieving this against such challenging circumstances and at Shell, we are pleased to honour and support all those involved in World Challenge, and particularly the winning project, for their outstanding achievements."

World Challenge is a global competition rewarding grass roots projects that give something back to their communities. It is run by 大象传媒 World News, the 大象传媒鈥檚 international news channel, and Newsweek, the weekly global current affairs magazine, in association with Shell. To mark the fifth anniversary, this year鈥檚 series included a special celebratory programme, World Challenge Five Years On, looking back at previous winners and how the projects have developed since.