大象传媒

3.1 million upscale users now accessing 大象传媒 on TV and online in Asia Monthly growth outstrips all other news and business channels in the region

The latest Synovate PAX survey shows that daily viewership for 大象传媒 World News in Asia Pacific is up 25% year on year. 聽大象传媒 World News has gained 230,000 viewers per month in Asia Pacific, a far higher growth rate than other international news and business channels in the PAX survey, with some seeing their audiences falling.

The daily viewership figures are backed by a strong monthly showing for the channel, which recently overtook CNN in the key breakfast and evening peak slots in Europe*.聽

The latest data continues the 大象传媒鈥檚 strong showing in the region.聽 Each month 大象传媒 World News and 大象传媒 websites reach a total of 3.1m upscale users in Asia. 大象传媒 World News also continues to be the choice among the well travelled and top executives. Viewership rose among C Suite executives by 17% and frequent business flyers by 68%.

Sian Kevill, Director of 大象传媒 World News, says: 鈥淐oming so soon after we overtook CNN in key slots in Europe, these are very satisfying results.聽 The rise in daily viewership is quite dramatic, and demonstrates the level of engagement viewers have with 大象传媒 World News.聽 The fact that over 3 million upscale viewers in Asia Pacific are watching the channel and accessing 大象传媒.com also highlights the strength of our integrated offering.鈥�

The Synovate PAX study surveys pan-regional and local viewing, as well as product consumption, among affluent adults and business people in main cities in the Asia Pacific region. Currently covering up to the 3rd quarter of 2009, the study is now in its 13th year.