大象传媒

Today at the Sundance Film Festival in Utah, the 大象传媒's International news services: 大象传媒 World News, 大象传媒 World Service and 大象传媒.com, launched My World - a global multimedia initiative, which aims to build a unique picture of people's lives around the globe, via user-generated content.

Audiences worldwide will be invited to shoot a two minute mini-documentary with the theme of 鈥楳y World鈥�, using any kind of camera available to them - from a mobile phone to a digital camera. Clips can be submitted on the competition webpage .

The project aims to find original stories from each continent, with compelling personal narratives.聽 A shortlist will be made comprising the most original, ambitious and thematically important pieces. The best material from each continent will then be assembled into sequences of ten films by guest curators; these will be shown on 大象传媒 World News and entrants interviewed as part of The Strand on 大象传媒 World Service.聽 Finally, a single film will be chosen by the curators and awarded the prize of a semi-professional camcorder.

For each continent, a well respected documentary professional will curate and judge the entries. These include Emmy award winning producer Cara Mertes for the Americas, Academy Award winning producer Greg Sanderson for Europe, Director of the Yamagata International Documentary Film Festival Fujioka Asako for Asia and Director of the Encounters Documentary Festival in South Africa, Mandisa Zitha for Africa.

Simon Pitts, Executive Producer, says: "My World will allow people around the world to share their stories, and show people what matters to them. 聽With the help of our excellent curators, the 大象传媒's international news services will be able to create a vivid and compelling picture of life today on each continent through this unique project.鈥�

To enter your own documentary clips please go to: . To contact Simon Pitts for interview at Sundance, please call any time between Sunday 23rd and Tuesday 26th聽January on +1 323 825 7490.

Transmission:
The chosen documentaries will air on 大象传媒 World News and聽on 大象传媒 World Service. The Strand will carry interviews聽about the project from now until March 2010.