大象传媒

大象传媒 World News has boosted its audience in India by over 20%, after signing a major new deal with Sun Direct that takes the channel鈥檚 overall India distribution to around 22 million.

The new arrangement, which begins this month, will see the 大象传媒鈥檚 international, commercially-funded channel placed on the Basic pack on Sun Direct鈥檚 platform.聽 This will mean the channel is now available to the entire spectrum of Sun Direct viewers, which numbers close to 5 million households across the country.

The deal comes hot on the heels of new programming on the channel dedicated to viewers in South Asia.聽 The Hub with Nik Gowing is among a number of new programmes on 大象传媒 World News, launched at the beginning of February.聽 The show, which is broadcast Monday to Friday 16.00-17.30 GMT, will take a look at international news from a South Asian perspective.

Colin Lawrence, Commercial Director of 大象传媒 World News, says 鈥淭his is a great start to 2010 for us in what is a hugely important market.聽 The fact that an extra 5 million households in India can now watch us directly is very significant, and we鈥檙e delighted that Sun Direct, India鈥檚 youngest and number 2 DTH Company, has taken us onto its platform.聽 Our new schedule also gives Indian viewers content that is tailored to them, so we鈥檙e excited about the future here.鈥�

Mr Tony D Silva, Chief Operating Officer, Sun Direct, adds: 鈥湸笙蟠� World News is a first class news channel with something unique to offer our viewers, particularly with its new programming focused on our region.聽 We鈥檙e providing next-generation services to our audiences here, using the latest MPEG-4 based technology, and 大象传媒 World News is exactly the kind of channel we want to provide on our platform.鈥�

The Log Channel No for 大象传媒 World News on Sun Direct鈥檚 platform is 567.