大象传媒

Botswana Tourism Board is seeking to raise awareness of the country among tourists, with a three-month sponsorship of Weather Update programmes on 大象传媒 World News.

The sponsorship, which will run across the channel鈥檚 European, African and Asia Pacific feeds, as well as across the Americas, comprises opening and closing billboards around each programme, alongside adjacent TV advertising executions.

The campaign, which begins this month, will run to the end of June.聽 The sponsorship uses the line, 鈥淜eep up to date with Weather across Africa and Europe, sponsored by Botswana Tourism.鈥�

Sean O鈥橦ara, Regional Director at 大象传媒 Worldwide, says: 鈥淲e鈥檙e delighted that Botswana Tourism has returned to 大象传媒 World News after its activity with us last year.聽 It shows the value we offer advertisers from the travel sector and demonstrates the scope for commercial creativity on the channel.鈥�

Myra Sekgororoane, Chief Executive Officer at Botswana Tourism, adds: 鈥湸笙蟠� World News proved to be an excellent place for us to advertise last year, and we鈥檙e confident that we will be similarly satisfied with this new activity.聽 We鈥檝e created an arresting and targeted campaign that gets our message across to the high quality audience 大象传媒 World News offers in a memorable and engaging way.鈥�