大象传媒

Kenya Tourist Board (KTB) has embarked on a major advertising campaign that will see it placing TV spots on 大象传媒 World News around the globe, alongside activity on 大象传媒.com.

KTB, which is advertising on 大象传媒 World News for the first time, is running a 60鈥� spot throughout the day on the channel, leading through to June 2010.聽 The ads will appear on the European, African, Asian, South Asian, and Americas feeds, giving the campaign global coverage.

KTB is also advertising on 大象传媒.com, running its online banner creative executions alongside a 15鈥� pre-roll video.聽 The European Union-funded commercials feature KTB鈥檚 new 鈥淛ambo鈥� slogan (鈥渉ello鈥� in Swahili).

Sean O鈥橦ara, Regional Director at 大象传媒 Worldwide, says: 鈥淭o welcome KTB to 大象传媒 World News as a first time advertiser is tremendously exciting for us.聽 It is a major campaign across the day on the channel and running on each of our major global feeds, so a real vindication of our offering to clients looking for a worldwide audience.鈥�

Murithi Ndegwa, Managing Director at Kenya Tourism, adds: 鈥淲e wanted a global campaign that would reach a first class audience and offer us the reach to place Kenya into our key source markets across the world.聽 大象传媒 World News is the perfect place for our brand and we鈥檙e confident the campaign will be a great success.鈥�