25.02.02
大象传媒
Multimedia, Digital Bridges and Orange Bring 'The Weakest Link' To
Mobile Phone Users
Digital
Bridges Ltd, 大象传媒 Multimedia and Orange today announced a deal which
will bring 'The Weakest Link' to mobile phone users across Europe.
The
top rated TV show gives contestants the chance to work together
to build up a central pool of money. However, at the end of each
round, the contestants vote for the team member they consider the
worst player - the weakest link. As team members are whittled down,
the stakes grow higher until the final contestant wins the accumulated
cash.
The
Weakest Link is one of the most successful games shows ever created
by the 大象传媒. In fact, in terms of the international export of the
format, it's the 大象传媒's most successful format worldwide. Hosted
in the UK and USA by the fearsome Anne Robinson, the programme has
gained a worldwide reputation amongst TV audiences for the unforgiving
nature of the hostess and the now famous catchphrase, "You
are the weakest link. Goodbye."
The
mobile version of The Weakest Link will be available for both WAP
and SMS phones. The WAP version offers an enhanced graphical experience
and dynamic banking, while the SMS version offers a simplified,
text only version of the game.
Orange
has secured the rights to the SMS version of The Weakest Link in
the UK for an exclusive period, enhancing the portfolio of games
already available to Orange customers across SMS and WAP. Orange
continues to expand as both a developer and publisher with access
to a range of internal and external content. As mobile technologies
continue to evolve towards 3G, the range and quality of games available
to Orange customers is set to increase.
Gerry
Clark, New Technology and Applications Director at 大象传媒 Multimedia,
comments "大象传媒 Worldwide is committed to providing high quality
interactive game experiences based on our key brands. I am delighted
that through our agreement with Digital Bridges, individuals and
groups will soon enjoy playing The Weakest Link on their mobile
phones, and adult players will be able to win prizes. We already
have a portfolio of award winning software titles for the PC and
other games platforms and as our first "wireless" title,
The Weakest Link heralds an exciting future."
Brian
Greasley, the CEO of Digital Bridges, said, "Wireless entertainment
is a unique new medium. It can reach an enormous, mass-market audience
in a way that no other platform can do. To capitalise on this ability,
a company must offer content which appeals to a very wide audience.
The Weakest Link represents one of the first truly mass-market games
to made available to wireless users. We are excited to be working
with a partner of 大象传媒 Worldwide's reputation on a title as strong
as The Weakest Link. Digital Bridges possesses both the experience
and distribution capability to introduce this incredibly popular
title to the widest audience of mobile phone owners throughout Europe."
Fergus
Lynch, UK Games Manager for Orange comments "The addition of
the SMS version of The Weakest Link to our portfolio will give Orange
customers a thrilling interactive version of the hit game show in
the palm of their hand."
Notes
to editors
大象传媒 Multimedia, part of 大象传媒 Worldwide, creates interactive products
with an emphasis on fun, learning, creativity and the quality the
大象传媒 is renowned for. 大象传媒 Multimedia produces entertainment, children's
and reference CD-ROMs, PlayStation and Game Boy titles for the whole
family. You can find out more about its catalogue of titles on the
大象传媒 Multimedia website -
- visitors can also buy titles from the range at this website.
大象传媒
Worldwide, the commercial arm of the 大象传媒, generates income to support
the UK licence fee by marketing programme-related products and services
around the world. It is self-funding and exists to provide supplementary
funding for the 大象传媒's public services. In 2000/01, 大象传媒 Worldwide
provided cashflow to the 大象传媒 of 拢96 million. Its ambition
is to quadruple cashflow to the 大象传媒 during the current Charter period.
大象传媒 Worldwide is financially separate from the rest of the 大象传媒 and
receives no public funding.
Digital
Bridges is the world leader in the creation of entertainment channels
for mobile devices. The company brings three major assets to the
new medium of wireless entertainment: delivery technology, distribution
and publishing capabilities and content design experience. Digital
Bridges initial entertainment channel, Wirelessgames is currently
carried live on approximately thirty mobile network operators around
the world. The company supports all current and forthcoming technologies
such as SMS, WAP, Java, video-streaming and colour handsets. For
more information, please visit .
路
Orange, wirefree and any other Orange product or service referred
to in this release are trademarks of Orange.
路 Orange provides a broad range of personal communications
services, including Orange GSM 1800 services and other digital cellular
telephone services.
路 In August 2000 Orange plc was acquired by France Telecom,
leading to the creation of Europe's second largest mobile operator.
The new Orange has operations in 20 countries across Europe and
beyond, and aims to have a presence in markets covering 1.5 billion
people worldwide by 2005.
路 As at the end of December 2001, Orange had over 12.4 million
customers in the UK, 17.8 million in France and approximately 39.3
million controlled customers worldwide.
路 In May 2001, for the fourth consecutive year, the J.D.
Power and Associates study on the UK mobile market ranked Orange
number one for customer satisfaction.
路 Orange provides high quality coverage to 99% of the UK
population and over 80% of the geographic area. Coverage is based
on hand portable, unlike some other operators which choose to base
their coverage on boosted car kits.
路 Orange UK now offers roaming on 259 networks in 116 countries.
路 Information about Orange can be found on the Orange website
at and media
information can be found at
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