11.02.02
大象传媒
Multimedia launches spanking new website
大象传媒
Multimedia, 大象传媒 Worldwide's commercial console games and CD-ROM
publishing business, has launched a new website. Simply pointing
a web browser, such as Internet Explorer or Netscape, at: http://www.bbcmultimedia.com
delivers all the latest news, views and information about the company's
products.
The
site is organised on a 'Zone' basis, to enable users to find the
information they want simply and easily. The Zones are: Kids (both
Big and Small), Youth, Family, and Gaming. Each Zone offers information
and a list of FAQs (Frequently Asked Questions) for the products.
The site will also recommend other titles that users may enjoy,
related to each product they're interested in.
Additionally,
extensive product support information is included on the site for
any users who are running into difficulties - and a searchable database
of all titles, with information, cover shots and screen shots is
available.
Shamsul
Rosunally, Head of Creative Design at 大象传媒 Multimedia, commented:
"The new site is excellent, both as a resource for customers
and partners, and as a source of up to date information. We consciously
aimed for a site that offered the ability to purchase titles, add
value to the experience of those titles customers already own, and
provide a facility to download updates to existing products.
"We
also wanted to create a sense of community by offering cheats, tips,
and information. What's more, the site is a great way of finding
out all the latest news, which will be uploaded to the site as well
as product information," he continued.
The
site has been built by New Media Agency, Lost Boys, in close collaboration
with 大象传媒 Multimedia. Steve Griffiths, Marketing & Sales Director,
commented: "Our goal was twofold - to support users who purchase
大象传媒 Multimedia products and therefore reduce customer support costs,
and secondly to provide marketing to support customer acquisition
and cross-sell products."
Griffiths
continued: "A key challenge in the development of the site
has been to reflect the very diverse nature of the audiences who
purchase 大象传媒 products, whilst also integrating with specific marketing
activities around new product launches. We feel that the recent
launch of the 大象传媒 Robot Wars section has demonstrated that this
has been achieved.
"The
site is supported by a content management system to ensure that
content can be updated quickly by 大象传媒 Multimedia and that, in time,
a personalised experience can be delivered to users - we will next
be working on creating personalised journeys for customers and thus
maximising revenue per user," he concluded.
Naturally,
users can register with the site for information updates about new
products or additional services 大象传媒 Multimedia offers. A comprehensive
Links section allows simple navigation to official websites for
everything from Robot Wars and Bob the Builder to Walking With Beasts.
There's a useful feedback section too, so users can email the site
to tell 大象传媒 Multimedia what they like and what they would like to
see more of in the coming months.
Cheats,
hints and tips are also set to appear on the site, so if users are
having difficulty completing a game, a helping hand is ready to
assist progressing with a title.
However,
this is not just an information website. Users can also buy any
of the products they like the look of through the 大象传媒 Shop (http://www.bbcshop.com).
大象传媒
Multimedia: Background information:
大象传媒 Multimedia, part of 大象传媒 Worldwide, creates interactive products
with an emphasis on fun, learning, creativity and the quality the
大象传媒 is renowned for. 大象传媒 Multimedia produces entertainment, children's
and reference CD-ROMs, PlayStation and Game Boy titles for the whole
family. You can find out more about its catalogue of titles on the
大象传媒 Multimedia website - http://www.bbcmultimedia.com - visitors
can also buy titles from the range at this website.
大象传媒
Worldwide, the commercial arm of the 大象传媒, generates income to support
the UK licence fee by marketing programme-related products and services
around the world. It is self-funding and exists to provide supplementary
funding for the 大象传媒's public services. In 2000/01, 大象传媒 Worldwide
provided cashflow to the 大象传媒 of 拢96 million. Its ambition
is to quadruple cashflow to the 大象传媒 during the current Charter period.
大象传媒 Worldwide is financially separate from the rest of the 大象传媒 and
receives no public funding.
Lost
Boys: Background information:
Founded in 1993, Lost Boys offers digital marketing services and
product development and is based in 27 countries throughout Europe
and the US. It helps its clients manage businesses and brands through
digital channels to create long lasting and valuable customer relationships
and create sustainable business for themselves. Lost Boys, the creators
of the first Dutch based Big Brother interactive concept (working
together with Endemol) now manage relationships with clients such
as Audi, VW, Orange, Heineken, Shell, Siemens, and NTT DoCoMo. A
recent merger with IconMediaLab has strengthened that client position
further.
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