03.02.02
大象传媒
Worldwide in ground-breaking deal with CBS
大象传媒
Worldwide is bringing together two major forces in the stock footage
market, following a landmark deal with CBS News. 大象传媒 Worldwide will
commercially exploit stock footage from CBS News' extensive archive
holdings as part of its current global library sales business. The
new initiative will create the definitive stock footage resource
and provide a hitherto unprecedented perspective on major world
events.
In
the agreement, announced today, 大象传媒 Worldwide will become the exclusive
global sales agent for all CBS News footage and will market the
CBS News archive alongside the 大象传媒's, through its successful 大象传媒
Library Sales division. This will provide international media professionals
access to the world's leading moving image resource, with a combined
archive of almost two million hours of footage.
The
deal marks the association of two of the world's most highly respected
and complementary international broadcast libraries, creating the
leading player in the stock footage market, beating all current
competition with respect to both quality and available content.
大象传媒 Worldwide's representation deal with CBS News will offer broadcasters
and producers a broad perspective from both sides of the Atlantic
on all news stories.
The
total international stock footage market is currently valued at
拢200m and through this deal 大象传媒 Library Sales will focus on
growing its presence in this business sector.
Rupert
Gavin, Chief Executive, 大象传媒 Worldwide said, "This agreement
is a defining moment for the international stock footage industry
and illustrates the importance 大象传媒 Worldwide places on this business
and its future development.
"Digital
technology will open up countless new business opportunities hungry
for archive content, and the capability to provide the media production
industry with fast and comprehensive access to such a content resource
is of paramount importance."
Mark
Fricker, Director 大象传媒 Library Sales added: "This agreement
makes 大象传媒 Worldwide the premier international supplier of archive
content to media professionals.
"CBS
News is a major force in news in the US and we are looking forward
to working with them to realise the full value of their archive.
With the combined resources of these two outstanding broadcast archives,
we will offer clients throughout the world the benefit of 'one stop
shopping' for all their archive content requirements."
Andrew
Heyward, President, CBS News said, "We are extremely pleased
to have 大象传媒 Worldwide, a renowned and respected organization, representing
CBS News' legendary archive around the world. We know the material
we've been producing for over 50 years will not only be in very
capable hands, but will be shared with the world via state-of-the-art
technology and delivery systems."
The
CBS News archive is renowned for its coverage of major news events
both from the American continent and internationally. Through its
international news teams CBS News has covered the events of the
last 50 years and is a comprehensive historic record with at least
700,000 hours of content.
Major
historic news events that will be made available as a result of
the deal include: more than 400 reels of tape shot in the four days
after the assassination of President John F. Kennedy; the Vietnam
War, the anti-war movement in the U.S. and the fall of Saigon; the
civil rights movement of the 1960s; presidential campaigns and political
conventions; the U.S. space program, its successes and failures,
including the first man to land on the moon and the Challenger explosion;
the Oklahoma City bombing; and, more recently, the events of September
11th. In all, the collection comprises more than two million videotapes
and 66 million feet of film, including outtakes and other footage
never used in on-air reports. The CBS News Archive is continually
updated with the audio and video reporting of CBS News' award-winning
production teams around the world.
The
deal also includes the outstanding CBS News Audio Archive, a comprehensive
library of radio news dating from 1933 to the present day. Whilst
its main focus is news programming, bulletins and specials, the
vast reservoir of material also includes the most complete collection
of both allied and axis speeches of WWII and the famed show "War
of the Worlds" by Orson Welles.
Notes
to editors
大象传媒 Library Sales operates from offices in London and regional offices
in New York, Los Angeles, Toronto, Sydney and Tokyo.
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