大象传媒

大象传媒 Worldwide Press Releases

大象传媒 Worldwide and KOCH Entertainment LLC, the leading independent music company in North America, have entered into a long-term agreement to increase distribution and marketing of the 大象传媒's growing portfolio of children's music properties in the US and Canada.

Working together, the organisations will market existing 大象传媒 Children's records, such as Bob the Builder (a huge UK hit for 大象传媒 Worldwide) throughout the US and Canada, and develop new opportunities based on major 大象传媒 brands to create a broad children's music portfolio.

"Koch is a great partner for us to develop our dynamic 大象传媒 Children's records business in the US and Canadian markets, said Rupert Gavin, Chief Executive 大象传媒 Worldwide. "This relationship will allow us to build on the great success we have enjoyed to date with our children's properties around the globe and to maximise our overall cross-media activities on our children's brands."

Graham Samuels, Marketing Director 大象传媒 Music added, "combining the 大象传媒 music brands with the marketing and distribution skills of Koch in these very important markets will enable us to develop further our children's brand portfolio, increasing its profile and longevity around the world. This new partnership will complement the relationship we enjoy with Universal Music International in the rest of the world."

Bob Frank, president Koch Entertainment added: "joining forces with the 大象传媒 is very exciting for us. We've developed extensive marketing plans to help further the success in the US and Canada Bob the Builder has already generated overseas. And look forward to working with the 大象传媒 to market music from other 大象传媒 children's series within the next year."

大象传媒 Music will continue to build on its success in the UK with its own label. Bob the Builder's Brits-nominated Mambo No. 5 was the best for 2001, with chart-topping success for the single and album. In Australia he also had a top charting single and album.

Note to editors
大象传媒 Worldwide is the main commercial arm of the British Broadcasting Corporation (大象传媒). It was formed in 1994 to develop a co-ordinated approach to the 大象传媒's commercial activities and to ensure the 大象传媒 continues to develop as a leading player in the world media market.

大象传媒 Music forms part of 大象传媒 Worldwide's Global Marketing and Brand Development (GMBD) Division. GMBD was created to develop key 大象传媒 properties with genuine cross media as global brands across, Children's, Music and Learning. GMBD works closely with the other divisions of 大象传媒 Worldwide and 大象传媒 Television.

KOCH Entertainment is the American artist and repertoire arm of KOCH International, one of the largest independent music companies in the world and has the largest current market share of any independently distributed independent record label in the U.S.A. KOCH Entertainment, based in New York, operates its own record labels including KOCH Records, In The Paint (urban), Audium (country), and KOCH Classics/Jazz and has interests in other leading independent record companies.

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