16.04.02
Teletubbies
聟 here, there, and now Everywhere!
Following
the tremendous success of Teletubbies, which can now be seen literally
everywhere around the world, 大象传媒 Worldwide brings a new series from
Ragdoll - Teletubbies Everywhere - to this year's MipTV programme
market (15-19 April 2002).
Already
premiered in the UK on the new 大象传媒 pre-school digital channel CBeebies,
Teletubbies Everywhere (52 x 10') is the result of the unprecedented
international success of Teletubbies. Teletubbies Everywhere complements
the original Teletubbies format and is for the very youngest audience,
bringing even more joy to children already familiar with Tinky Winky,
Dipsy, Laa-Laa and Po.
"Teletubbies
has always been a conversation between the characters and the audience,"
commented Annette Hind, Senior Brand Manager, 大象传媒 Worldwide, "and
Teletubbies Everywhere is a new interpretation of that conversation."
"Teletubbies
Everywhere celebrates children's natural desire to learn. The programmes
look deceptively simple on screen, but the real action is happening
inside the child's head," added Anne Wood, Founder and Creative
Director of Ragdoll.
Teletubbies
Everywhere is a funny and very simple new format of special 10-minute
'treat-sized' programmes combining the irresistible comedy of Teletubbies,
the graphic language of interactive technology and the visual simplicity
of a baby's board book. Teletubbies Everywhere presents first concepts
as a series of simple games and spatial patterns on coloured backgrounds
with live-action inserts of young children growing up in different
parts of the world.
Teletubbies
and Teletubbies Everywhere have been co-created by Ragdoll's Anne
Wood and Andrew Davenport.
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