23.05.02
大象传媒
Worldwide's 大象传媒 Preview - a first in business-to-business broadband
market
大象传媒 Worldwide, the 大象传媒's main commercial arm, has launched 大象传媒 Preview,
the first business-to-business broadband application that allows
international programme buyers to view 700 hours of 大象传媒 programming
streamed directly to their desktop via the Internet. Currently in
action across all European territories, 大象传媒 Preview will be rolled
out across North America and Asia Pacific regions in 2002/3.
The
system was developed in collaboration between three of the 大象传媒's
commercial operations - 大象传媒 Worldwide, 大象传媒 Resources and 大象传媒 Technology.
The system provides increased efficiency to 大象传媒 Worldwide's customers,
as well as the company itself. 大象传媒 preview not only allows clients
to view entire programmes but track and "bookmark" specific
scenes for future reference. 大象传媒 Worldwide in turn can manage customer
feedback more effectively applying this information to enhance sales
and align marketing activities. In addition, 大象传媒 Preview allows
instant access to relevant programme information such as synopses
and publicity material contained in the on-line product catalogue
at www.bbcworldwidetv.com
Gary
Richards, Technology Director, 大象传媒 Worldwide said, "大象传媒 Preview
is a pioneering and powerful broadband application. It is a credit
to the dedication and talent of several 大象传媒 departments collaborating
towards a single goal to create a system that establishes 大象传媒 Worldwide
as a frontrunner in the web service market."
Mark
Young, Managing Director, EMEIA & CEO 大象传媒 Worldwide Americas
added, " 大象传媒 Preview will revolutionise and streamline 大象传媒
Worldwide's sales teams' approach to business, ensuring we continue
to provide excellent customer satisfaction to our increasing client
base."
Notes
to editors:
大象传媒 Worldwide Limited is the main commercial arm, and a wholly owned
subsidiary, of the British Broadcasting Corporation (大象传媒). The company
was formed in 1994 to develop a co-ordinated approach to the 大象传媒's
commercial activities: television, publishing, product licensing,
Internet and interactive. 大象传媒 Worldwide exists to maximise the value
of the 大象传媒's programme and publishing assets for the benefit of
the licence payer, and re-invest in public service programming.
Turnover in the last financial year (2000/2001) was 拢587million
and 拢96million in cashflow was returned to the 大象传媒.
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