09.05.02
大象传媒
programmes to be presented in high definition in US museums and
schools
In
a new deal with 大象传媒 Worldwide, CineMuse, the leading hi-definition
production and distribution company in the US, will present a range
of 大象传媒 landmark programmes to audiences in the U.S. and Canada.
The programmes will be distributed through the CineMuse Network
of hi-def sites located at museums, universities and other cultural
and educational institutions. The collaboration represents the first
agreement by the 大象传媒 to bring hi-def programmes in science, nature
and history to international audiences in this way.
"The
CineMuse Network has helped to bring outstanding hi-def programmes
to museum and school audiences throughout the U.S. and Canada. This
new collaboration will bring exceptional programmes from 大象传媒 Worldwide
to audiences who also want to experience the world's highest quality
in visual entertainment," said Ted Geier, president and CEO
of CineMuse.
Among
the first 大象传媒 programmes to be available to North American museum
and school audiences are the award-winning Walking with Dinosaurs
(a 大象传媒/Discovery Channel/TV & BS Asahi/ProSieben co-production),Walking
with Beasts (a 大象传媒/Discovery Channel/TV & BS Asahi/ProSieben
co-production) and The Blue Planet (A 大象传媒/Discovery Channel co-production).
Other programming includes Ancient Apocalypse, Great Natural Wonders
of the World, Hotel Heliconia; The Life of Birds, The Planets and
Space.
"These
programmes have already had a major impact with television audiences
around the world. We are constantly looking for ways to reach new
audiences and the CineMuse Network deal is an ideal way to start,
giving people an opportunity to experience these landmark programmes
in a dramatic and sophisticated way," said Alix Tidmarsh, director
of IPM Factual, the factual marketing arm of 大象传媒 Worldwide.
The
programmes were converted to hi-definition from both film and video
masters using a special process developed by 大象传媒 Resources. The
technique creates visual images that offer superior clarity and
colour.
The
大象传媒 Worldwide/CineMuse collaboration begins with a premiere showing
of Hotel Heliconia at the Canadian Museum of Nature. "For adults
and children who want to experience the brilliant colours and fascinating
life forms found in the ocean, or who want to see dinosaurs and
prehistoric mammals up close, these 大象传媒 programmes are nothing short
of spectacular. The 大象传媒 Technology creates hi-def programmes that
will absolutely amaze audiences, and CineMuse is thrilled to be
bringing this experience here now," Geier added.
CineMuse
is headquartered at Robert DeNiro's Tribeca Film Center in New York
City. On May 11, 2002, the programmes The Blue Planet (Seas of Life)
and Walking with Beasts will also be shown at the Tribeca Film Festival
presented by American Express. The 大象传媒 programmes will be available
to cultural institutions that are members of the CineMuse Network
beginning in May.
Notes
to Editors:
Intellectual Property Management (IPM) is the factual marketing
division of 大象传媒 Worldwide. It was created to develop key 大象传媒 factual
properties with genuine cross-media potential for development into
global brands and properties. The IPM team works closely with the
other divisions of 大象传媒 Worldwide and with 大象传媒 Television.
大象传媒
Worldwide Limited is the main commercial arm, and a wholly owned
subsidiary, of the British Broadcasting Corporation (大象传媒). The company
was formed in 1994 to develop a coordinated approach to the 大象传媒's
commercial activities: television, publishing, product licensing,
internet and interactive. 大象传媒 Worldwide exists to maximize the value
of the 大象传媒's programme and publishing assets for the benefit of
the license payer, and re-invest in public service programming.
In 2000/2001 大象传媒 Worldwide returned 拢96m to the 大象传媒.
CineMuse
is a US leader in hi-def production, distribution, and exhibition.
The CineMuse Library offers the largest catalogue of hi-def originated
programming in the United States. Through an alliance of cultural
and educational institutions being developed by CineMuse, the Pittsburgh
Center for the Arts, and the Canadian Museum of Nature, CineMuse
has established the CineMuse Network, the first e-cinema network
offering a regular series of hi-def programming to audiences in
cities throughout North America. For more information about CineMuse
or the CineMuse Network, call (212) 965-4660 or visit
the web-site at .
The
大象传媒 is not responsible for the content of external internet sites.
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