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24 September 2014
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大象传媒 Worldwide Press Releases



22.05.02

大象传媒 Worldwide and Sherston sign deal to produce new software for primary schools


大象传媒 Worldwide signed a deal today at the World Education Market in Lisbon with Sherston, one of the leading education software suppliers in the UK, to develop a new range of core subject CD-ROMs for primary schools (ages 4-11).


The CD-ROMs will feature some of the most popular characters from the 大象传媒 Schools' learning programmes and will cover a selection of core subjects including literacy, history and geography. The five initial titles include Magic Pencil, Words and Pictures, Magic Grandad and Barnaby Bear. Further titles are expected to be added to the range in 2003.


Commenting on the new CD-ROMs, Susan Ross, Head of Educational Publishing at 大象传媒 Worldwide, commented: "With the current trend towards an ever greater use of IT in the primary school classroom, working with a company like Sherston, which has proven expertise within the UK school software market is a great opportunity.


"大象传媒 Schools' learning characters like Magic Grandad and Barnaby Bear are already familiar to primary school children not only in 大象传媒 Schools programmes, but also in our existing publishing range which includes reading books, videos and teachers resources, so we are confident that these CD-ROMs will provide a poplar extension to the range."


James Bayliss, Sales & Marketing Director at Sherston, added: "This deal is the ideal opportunity to utilise our own knowledge and appreciation of the increasingly important role of online learning in the primary school market to bring this vital additional learning dimension to characters that are already a well-known brand in the classroom."


Notes to Editors:
大象传媒 Worldwide Learning forms part of Global Marketing and Brand Development (GMBD), the marketing division of 大象传媒 Worldwide, the main commercial arm of the 大象传媒. GMBD was created to develop key 大象传媒 properties with genuine cross-media potential for development into global brands across Children's, Music and Learning. GMBD works closely with the other divisions of 大象传媒 Worldwide and with 大象传媒 Television. 大象传媒 Worldwide Learning comprises three business groups: Children's Learning, Lifelong Learning and English Language Teaching (ELT) and Languages. Digital media, and especially the Internet, is revolutionising learning, giving people of all ages the opportunity to learn whatever they wish from learning providers anywhere in the world. 大象传媒 Worldwide Learning will be at the heart of this revolution, a gateway to and provider of learning opportunities that can be consumed through all media at school, home and work.




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