大象传媒

大象传媒 Worldwide Press Releases

28.06.02

大象传媒 World's European audience has grown more than any other general news channel, says EMS 2002 survey

大象传媒 World, the 大象传媒's 24-hour international news and information channel, today welcomed new evidence of its increasing viewership in Europe from the European Media and Marketing Survey (EMS) 2002.

The pan-European survey, which measures daily, weekly and monthly audience reach amongst the main income earners in the top 20% of households, showed 大象传媒 World to have increased on all three measures. Its growth of 11% in monthly audience reach was greater than for any other general news channel.

• Main points from the EMS 2002 survey:
  大象传媒 World's audience reach has grown for the seventh consecutive year (of EMS surveys) in daily, weekly and monthly audience reach.
  
• 大象传媒 World's monthly audience in Europe grew to 5.7 million amongst the EMS universe of affluent Europeans. This increase of 11% year on year was greater than for all other general news channels - three of which (Deutsche Welle, Euronews, Sky News) saw their monthly audience reach fall year-on-year.
  
• 大象传媒 World's daily audience has gone up by 32% from 510,000 (1.3%) to 673,000 (1.7%).
  
• 大象传媒 World has also dramatically increased its lead over CNBC in daily reach to 138,000 viewers per day.
  
• 大象传媒 World's monthly audience reach shows that the channel has 2.3 million more viewers than Bloomberg.
  大象传媒 World also continues to attract the most upscale audience of any International channel, with the highest proportion of:

  Opinion Formers 28%
  3+ & 6+ business travellers 28%/17%
  Senior Managers 11%
  University Graduates 43%

In addition to the findings from the survey on television channel audiences, EMS 2002 finds that most international print titles suffered lower levels of Average Issue Readership (A.I.R) in 2001 than in 2000.

Commenting on the survey, Jeremy Nye, Head of Research and Planning, 大象传媒 World, said: "It is great to see again a steady increase in our European audience and that we are doing particularly well in relation to our competitors in the market.

"It is worth pointing out however, that the latest EMS survey does not reflect the growth in viewership to international news during the six months since fieldwork finished (December 2001).

"Nor do the headline figures fully convey 大象传媒 World's strength among the more upscale business targets. In order to plan advertising campaigns aimed at these groups, and for viewership since January 2002, you need to use the Europe 2002 survey, released on July 4th."

European Media and Marketing Survey 2002
*Universe of 40 million adults in 16 countries
*Conducted by the company Inter/View, Amsterdam
*Phone survey and self-completion postal survey

Source: EMS 2002.Copyright Inter/View International

Notes to Editors:

大象传媒 World is the 大象传媒's 24-hour, English language, international news and information channel, reaching 220 million homes in 200 countries and territories worldwide (93 million 24-hour homes). In Europe, 大象传媒 World is available in 55 million European households on a 24-hour basis. Launched in its present form in 1995, 大象传媒 World is a commercial service, run by 大象传媒 Worldwide and funded by advertising and subscription.

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