30.07.02
The
Biggest Big Brother So Far
It's
official: Big Brother is bigger than ever. The compelling content
of series 3, together with an increased implementation of interactive
applications, have combined to build an even stronger brand.
Viewing
figures have smashed those of both previous series, averaging at
5.7 million viewers throughout. Viewers have voted in their millions,
clocking up a final grand total of more than 22.5 million votes
- beating 17.5 million in the first series and 16 million last year.
Over
8.5 million votes were registered in the final week alone (beating
7.7 million in 2000 and 7 million in 2001), seeing Kate triumph
as the first female winner of Big Brother UK. Jonny beat Alex to
second place, with Jade not far behind in fourth place.
The
grand total comprised almost 12 million telephone votes, over 5.4
million SMS votes and over 5.2 million iTV votes. It confirms that
interactive formats are bigger than ever, as is the scope for integrating
response channels. Audiocall provided all landline telephony services,
constantly monitoring call figures and collating the text and iTV
votes live at the Elstree studios every Friday night:
"Each
week we had 5 minutes to close the voting lines, collate the votes
and rush to report the final result to the Big Brother production
team live on air," says Sarah Walker, Projects Manager, Audiocall.
Other
telephony applications were provided by Audiocall to extend the
brand experience to great effect. Call Big Brother's Little Brother
invited callers to respond to Dermot O'Leary's question of the day
on Big Brother's Little Brother, the accompanying programme. The
service prompted over 25,000 calls. The programme also invited viewers
to take part in votes (including Vote For Your Favourite Moment),
which collectively clocked up 37,000 calls. In addition, the Big
Brother Audioline gave callers access a live feed from the House,
plus daily news up-dates and incorporated audio clips. A further
option allowed callers to enter a weekly competition to win tickets
to the eviction nights. The service generated over 40,000 calls.
BIG
BROTHER 3 - THE VOTING HIGHLIGHTS:
The
surprise, opening vote, where viewers chose which housemates they
wanted to nominate, took more than half a million votes in the first
2 days alone, with Lynne and Jade receiving the majority. The first
week's total vote count came to just over 1.2 million. The house-mates
unanimously chose to evict Lynne.
When
Alex and Spencer went head to head for eviction the public was truly
torn. Both were extremely popular contestants, with huge followings
amongst viewers. Just over 2.7 million people voted, the Alex camp
trying to vote out Spencer and vice-versa. Spencer was narrowly
pipped to the post, and received his marching orders.
When
Adele faced the chop, a staggering 3.4 million viewers voted - the
biggest ever Big Brother eviction vote outside of the final week.
The end result saw Adele packing her bags.
The
penultimate week said goodbye to Tim, after he went head-to-head
with close friend Alex. Tim was unable to match the popularity of
Alex and over 1.7 million voted.
About
Audiocall
Audiocall
provides a full response handling service, offering phone-in competitions,
televotes, SMS services, information lines, DRTV services and web
response services. Clients include Channel 4, Channel 5, the 大象传媒,
ITV, digital and satellite channels and advertising agencies.
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