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24 September 2014
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大象传媒 Worldwide Press Releases



19.08.02

大象传媒 Worldwide signs High Definition music deal with NHK


大象传媒 Worldwide has announced an innovative new three-year agreement to co-produce a series of classical music performance programmes recorded in High Definition with NHK, the Japanese state broadcaster, in association with the 大象传媒.


NHK has this summer co-produced two major 大象传媒 music productions in High Definition - Mahler's 8th Symphony conducted by Sir Simon Rattle from the Proms and Bizet's Carmen from The Glyndebourne Festival. These two collaborations are the first products of the new three-year agreement between the two broadcasters.


The new production of Carmen by David McVicar, starring Swedish mezzo soprano Anne Sofie von Otter, was transmitted live on 大象传媒 TWO on Saturday 17 August. 大象传媒 Director General, Greg Dyke and 大象传媒 Worldwide Chief Executive, Rupert Gavin were at Glyndebourne for the live performance, where they welcomed Yukihiko Ideta, Yasuo Ohnuki and Toshio Asaoka from NHK to sign the agreement.


Future programmes to be co-produced and broadcast by NHK include a wide range of musical programmes, such as opera and ballet from The Royal Opera House and other musical events of the highest quality.


Hazel Wright, Executive Manager, Television, 大象传媒 Worldwide, commented: "Recording music performances in High Definition is a direct response by 大象传媒 Worldwide to the increasing international demand for this technology, both for television and DVDs. NHK has collaborated with and encouraged European recording in High Definition and we look forward to working together on some of our best musical productions."


Yukihiko Ideta, Director General, Programme Production Department, NHK, said: "This agreement with 大象传媒 Worldwide is an exciting development for us, as it will create an opportunity for further development of music performance programmes in High Definition. I am delighted to be working with the 大象传媒 in this format."




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