15.10.02
The
Human Body wins prestigious large format award
The
large format version of The Human Body has been recognised as the
Best Film For Lifelong Learning at the annual Giant Screen Theatre
Association (GSTA) conference, the IMAX industry's key event of
the year. The judges described the film as "a milestone for
large format films that broke new ground in the way it told its
story and a film that has raised the bar by which others will now
be compared."
This
is the first time a 大象传媒 television series has been the inspiration
for a film for IMAX cinemas. A year after its release, the large
format version has been sold to 78 theatres and is currently showing
on 44 screens worldwide. In astonishing detail, the film presents
a slice of human life, going beyond the television series to take
the audience on a voyage with incredible visuals and sound.
Peter
Georgi, Director of The Human Body commented: "It is a phenomenal
achievement to have had such success with our first large format
film. Given the educational remit of the IMAX industry, this award
is proof that we made an excellent film that successfully appeals
to the target audience."
The
decision to adapt The Human Body for cinema is part of a strategy
to take major 大象传媒 series to new audiences. Alix Tidmarsh, Director
of IPM Factual at 大象传媒 Worldwide, commented: "As part of the
development of our business, we are constantly looking for new ways
to extend our major TV successes into new and varied markets. It
is therefore hugely satisfying that the theatric release of The
Human Body is not only attracting a completely new global audience,
but winning prestigious awards too".
The
Human Body series was first shown on 大象传媒 ONE in May 1998, attracting
6.3 million viewers and an audience share of 38%. The series has
been licensed to over 50 countries, while the book, video, DVD and
CD-ROM have been published in more than 25 countries.
The
Human Body is a 大象传媒/The Learning Channel co-production. The IMAX
release is a presentation of The Learning Channel (TLC) and 大象传媒
Worldwide of a Discovery Pictures/大象传媒 co-production in association
with The Science Museum London and the Maryland Science Center with
major funding provided by the National Science Museum in the US.
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