18.10.02
Radio
Times introduces 'Family Viewing' symbols
Radio
Times is introducing two key new features in its next issue aimed
at encouraging family television viewing to coincide with National
Parents Week. The changes were planned ahead of the recent ITC/大象传媒/BSC
joint report, which found that parents would like better information
about the content of programmes aimed at children.
The
magazine is launching a special weekly review section called 'Radio
Times Kids Panel' where it invites children to give their -often
very frank- opinions on current television programmes aimed at them.
Radio Times also asks their parents whether or not they would be
happy for their children to watch the programme alone and discovers
whether the subject matter raised any specific questions from the
children. A different family is featured each week from around the
UK, and the Spooner family from Sussex is the first to participate.
The
second new feature being introduced is the 'Family Viewing' symbol.
This distinctive icon will work in tandem with the 'Radio Times
Kids Panel' by highlighting certain programmes on the TV listings
pages which Radio Times feel are suitable for the entire family.
Radio
Times' editor, Gill Hudson, says: "As a parent myself, I understand
that some programmes aimed at children do not always make suitable
viewing for certain age groups. With the addition of the 'Radio
Times Kids Panel' and the new 'Family Viewing' icon in the listings
section, our readers can now plan and monitor TV viewing for the
entire family with a much better awareness of whether the content
is appropriate or not."
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