05.11.02
Cooking
up Christmas with 大象传媒 Good Food
 
The
keenly awaited Christmas edition of 大象传媒 Good Food magazine - expected
to sell over half a million copies - goes on sale on 13 November.
On the same day, 大象传媒 Magazines will again also be publishing a one-shot
大象传媒 Good Food Vegetarian Christmas.
The
bumper Christmas issue of 大象传媒 Good Food is a magazine publishing
phenomenon - its circulation exceeded at 大象传媒 Magazines only by the
Christmas Radio Times. Sales of 65,000 for the first 大象传媒 Good Food
Vegetarian Christmas last year meant that even more people cooked
up Christmas with the help of the UK聮s favourite food magazine
brand and this success looks set to be repeated for both titles
this year.
Priced,
拢2.30, the Christmas 大象传媒 Good Food comes with a free calendar
sponsored by Sacla, countdown wallchart and money off vouchers for
Christmas drinks. It includes the ultimate Christmas feast from
the Good Food kitchen, along with the best Christmas cakes, puddings,
mince pies and other treats in the shops, brilliant ideas for special
diets and tips from experts such as Gary Rhodes and Nigella Lawson.
大象传媒
Good Food Vegetarian Christmas, priced 拢2.50, offers more
than 80 tried and trusted recipes and is packed with ideas from
top chefs such as Jamie Oliver. It promises everything readers need
for a vegetarian Christmas, including easy starters and glamorous
new deserts. The magazine has secured an exclusive sponsorship package
with Quorn.
Both
titles will be supported by point of sale activity.
Says
Editor Orlando Murrin: 聯For many - particularly those who don聮t
cook very often - Christmas presents a real challenge. 大象传媒 Good
Food magazine offers practical help and inspiration, as well as
providing a mouth-watering treat. I聮m delighted that, after
winning so many fans last year, we聮re again publishing 大象传媒
Good Food Vegetarian Christmas - essential not just for vegetarians
themselves but also anyone faced with feeding non meat-eaters as
part of the festivities.聰
Notes
to Editors:
大象传媒 Good Food magazine is the UK聮s best-selling food magazine
with a circulation of 323,764 - up over each of the last four ABC
periods.
大象传媒
Good Food magazine and 大象传媒 Good Food Vegetarian Christmas are published
by 大象传媒 Magazines - a division of 大象传媒 Worldwide Ltd, the main commercial
arm of the 大象传媒. 大象传媒 Worldwide does not use licence fee income for
its activities and re-invests in public service programming. In
2001/2002 大象传媒 Worldwide returned 拢106 million to the 大象传媒.
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