10.12.02
大象传媒
Worldwide appoints Head of New Business Development for EMEIA
大象传媒
Worldwide, the commercial consumer arm of the 大象传媒, has appointed
a Head of New Business Development for Europe, Middle East, India
and Africa (EMEIA).
Sandra
Braun has been promoted to this new position and will oversee all
strategic new business development initiatives across TV, publishing,
new media and channels in the region. Business areas range from
the rapidly developing Video-on-Demand market, broadband and interactive
TV to mobile and hand-held devices, digital cinema and website syndication.
Sandra will also look at opportunities for sponsorship and cross-promotion
in these markets.
Reporting
directly to EMEIA's Managing Director Mark Young, Sandra will work
closely with EMEIA's sales teams across all territories to ensure
that cross-divisional synergies between various businesses are optimised
and efficiently implemented. She will identify new business opportunities,
evaluate their strategic importance for 大象传媒 Worldwide and oversee
their implementation.
Sandra
has been promoted to the new position from her previous role as
New Business Development Manager. In this capacity, she has built
up relationships with all major European new media companies. One
of her recent initiatives was to develop the mobile voting service
for the Top Of The Pops Awards in the German speaking markets. The
scheme involved making available the same voting mechanism across
TV, Teletext, Internet and the Top Of The Pops Magazine and proved
to be very successful.
Sandra,
who holds an MBA from Oxford Brookes University, joined 大象传媒 Worldwide
in 1998 from her native Germany, where she worked as Foreign Rights
Manager with publishers Ullstein Buchverlage.
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